Wendy’s Plans to Test Uber-Style ‘Surge Pricing’ for Menu Items in 2025
Wendy’s recently announced plans to roll out digital menu boards capable of adjusting prices dynamically throughout the day by 2025. The fast food chain will test demand-based pricing, similar to Uber’s surge pricing model. Under this system, menu items like burgers and fries would cost more during busy mealtimes and less during slower periods. What…