Best Time To Post On Instagram

Businesses are more and more trying to use Instagram to leverage their business. It’s a great platform for doing this, simply because it’s so media rich. Businesses can easily develop relationships and connections with customers by posting what they’re up to during the day, and they can lure potential customers in with exclusive discounts and coupon codes that can only be found on Instagram. But, if you’re starting from the ground up, just how do you become an Instagram success when it seems that you’re making posts that nobody is seeing?

Well, there might be a couple of things that you’re doing wrong, and we’re here to help you solve those problems so that you can increase engagement, and thus, your business’ sales. Follow along below!

Why Choose a Best Time To Post?

Posting on Instagram at the best times means that you get your ad or produce in front of as many eyes as possible. Instagram, being Facebook-owned, operates on a similar algorithm that Facebook does — you post something on Instagram, Instagram serves it to a handful of your followers, and then if those followers “like” it and engage with your post, they’ll serve it to more followers. It’s a domino effect that can make posts go viral. But, on top of that, you might notice that posts just stop dead in their tracks, seemingly saw by no one. That’s something you don’t want to happen, obviously. As a business owner or employee, you want your product to be as successful as possible, and these days, social media can be the key to that.

Posting Times Aren’t Everything

Even though it’s important to post during peak Instagram hours, it’s not everything. If you have a boring Instagram post, you’re still not going to get a whole lot of people to interact with it. People want to interact with products they love, brands that make a connection with them, and also businesses that post visually appealing and engaging content.

That said, before you concern yourself about posting at correct times, make sure you’re creating appealing and engaging content. Post good quality photos about what you or your business is doing throughout the day. Give followers a sneak peak into your office or a new product with an Instagram video. Increase engagement by posting exclusive discounts and coupon codes that can only be found on your Instagram page.

Another aspect that many businesses don’t take advantage of is hashtags. Use hashtags in your post to get your post or product seen by more eyes than just your followers. People browse hashtags looking for new and exciting content to browse, and you want your post and product to be in that. If you use hashtags properly, you could actually get one of your posts to have that domino effect and go viral, especially if you’re including things like an exclusive discount or coupon code. You might even consider using Instagram to start a giveaway, which is a great way to send engagement through the roof!

Best Times To Post On Instagram

So now that you have engaging posts ready to go, posts that people will most definitely interact with, what are the times that you can get them in front of the most eyes? Using industry research, ExpertVoice has been able to nail down times where you’ll get the most impressions and engagement. Here are the times:

  • Sunday: 5:00 p.m.
  • Monday: 7:00 p.m. & 10:00 p.m.
  • Tuesday: 3:00 a.m. & 10:00 p.m.
  • Wednesday: 5:00 p.m.
  • Thursday: 7:00 a.m. & 11:00 p.m.
  • Friday: 1:00 a.m. & 8:00 p.m.
  • Saturday: 12:00 a.m. & 2:00 a.m.

As you can see, most of these times are during evenings when people are off work and on social media a lot more. It’s worth noting that some of this does depend on the audience you’re marketing to and the industry that you’re in. For example, if you’re marketing to students, you might find that the best times to post are afternoons and late at night. But, if you’re marketing to adults or business professionals, you’ll find that the times listed above are probably your best bet.

It’s worth doing your own research as well. Run a 7-day Instagram trial, and watch when your posts are engaged with the most. Start posting during these times to have the most success.


As you can see, it’s quite easy to start publishing your Instagram content at peak hours. There’s some great research done on best post times, but ultimately, you have the best data right at your fingertips — your own. Leverage this data to get the most impressions and engagement out of your posts on Instagram.

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