Samsung and Apple have had a long-time feud for varying reasons. That said, it’s no surprise that Samsung now wants to financially penalize Apple for not purchasing enough displays for its phones.
Apple is allegedly not meeting Samsung’s order quota, which could result in a bill in the wheelhouse of millions to hundreds of millions of dollars.
And naturally, Apple is looking for a way out, or at least some alternative option.
According to the report from ET News, Samsung and Apple agreed on discounted pricing, so long as Apple ordered a certain amount of panels within a time period. If the report is to be believed, Apple isn’t holding up its end of the bargain.
The panels Apple has been purchasing from Samsung are OLED displays. The iPhone X — which launched in 2017 — was the first Apple phone to feature an OLED display type. And with Samsung being one of the largest producers of OLED displays, Apple had little choice but to work with them. The iPhone XS and XS Max from late 2018 also use OLED displays.
We’re not sure what Apple’s plans are moving forward, but they’re likely already buying OLED displays from Samsung for their next round of handsets this fall. After that, we’re not sure what alternatives the Cupertino-based smartphone maker is looking at.