How to Install Projectivy Launcher on Your Android TV Box and Why It’s Worth It

Android TV boxes are fantastic for bringing streaming apps and local media together, but one of the biggest frustrations many users have is the cluttered, ad-filled default home screen. That’s where Projectivy Launcher comes in. It’s a lightweight, ad-free, highly customizable launcher that replaces the stock interface with something cleaner, faster, and more personal. Below is a simple step-by-step guide to get it installed, followed by a breakdown of why it’s such a game-changer.

Step-by-Step Installation of Projectivy Launcher

1. Enable Unknown Sources

On your Android TV box, go to Settings.
Scroll to Device Preferences > Security & Restrictions.
Turn on Unknown Sources for your browser or file manager app (this allows sideloading apps not in the Google Play Store).

2. Download the APK

Open the browser on your Android TV box.
Search for Projectivy Launcher APK from a trusted source (such as GitHub releases or reputable APK hosting sites).
Download the latest version of the APK.

3. Install the APK

Once the download completes, open your File Manager.
Locate the Downloads folder and tap the Projectivy Launcher APK file.
Select Install.
Wait until the installation finishes.

4. Set Projectivy Launcher as Default

Press the Home button on your remote.
A prompt will ask you which launcher to use. Choose Projectivy Launcher.
Select Always to make it your default home screen.

5. Configure Your Layout

Open Projectivy Launcher.
Add or remove apps from the home screen.
Customize widgets, app rows, wallpapers, and even hide unwanted system apps.
Explore advanced options like blocking recommendations, quick app switching, and parental controls if needed.

Why Projectivy Launcher Is Great

No Ads, Ever
Unlike the default Android TV launcher that floods you with ads, suggestions, and promoted content, Projectivy gives you a clean, ad-free interface.
Highly Customizable
You can arrange your apps however you like, change grid layouts, and even set categories (like Streaming, Games, Utilities) for a more organized feel.
Performance Boost
By stripping away bloat and unnecessary services, Projectivy often feels faster and smoother than the stock launcher.
Privacy and Control
No background tracking or forced recommendations. You control exactly what appears on your home screen.
Ideal for Advanced Users
Projectivy has power-user features like shortcuts, widgets, deep app launching, and integration with custom ROMs. Tinkerers especially love it.
Keeps Old Boxes Useful
Even if you have an older Android TV box, Projectivy can breathe new life into it by making it feel modern and responsive again.

Final Thoughts

Installing Projectivy Launcher on your Android TV box only takes a few minutes, but the difference is huge. You go from an ad-heavy, clunky interface to a sleek, customizable, and efficient hub for all your entertainment. For casual streamers, it’s a way to keep things simple and clean. For advanced users, it’s a playground of customization.