How to Install Projectivy Launcher on Your Android TV Box and Why It’s Worth It

Android TV boxes are fantastic for bringing streaming apps and local media together, but one of the biggest frustrations many users have is the cluttered, ad-filled default home screen. That’s where Projectivy Launcher comes in. It’s a lightweight, ad-free, highly customizable launcher that replaces the stock interface with something cleaner, faster, and more personal. Below is a simple step-by-step guide to get it installed, followed by a breakdown of why it’s such a game-changer.

Step-by-Step Installation of Projectivy Launcher

1. Enable Unknown Sources

On your Android TV box, go to Settings.
Scroll to Device Preferences > Security & Restrictions.
Turn on Unknown Sources for your browser or file manager app (this allows sideloading apps not in the Google Play Store).

2. Download the APK (Detailed Guide)

Unlike mainstream apps on Android TV, Projectivy Launcher is not available on the official Google Play Store. This means you’ll need to sideload it. Here are the most reliable ways to grab it:

Option A: GitHub (Official Releases)

Visit the Projectivy Launcher GitHub page (on a browser, either your TV box or a PC).
Look under Releases to find the latest stable APK.
Download the file directly. This is the safest way, as it’s maintained by the developers themselves.

Option B: Alternative App Stores

If you don’t want to manually download APKs, you can install one of these third-party stores on your Android TV box:

Aurora Store: Open-source alternative to the Google Play Store that lets you anonymously download free apps.
Aptoide TV: A popular app store designed specifically for Android TV, with an interface that works well with remotes.
F-Droid: Best for open-source apps. While Projectivy may not always be listed there, it’s worth checking.

From these stores, search for Projectivy Launcher. If available, just click Install, and it will handle the rest.

Option C: Transfer from Another Device

Download the APK on your phone or PC from GitHub.
Transfer it via USB drive, SD card, or Send Files to TV (a free app that moves files wirelessly).
Open it with your Android TV box’s file manager to install.

3. Install the APK

Once the download completes, open your File Manager.
Locate the Downloads folder and tap the Projectivy Launcher APK file.
Select Install.
Wait until the installation finishes.

4. Set Projectivy Launcher as Default

Press the Home button on your remote.
A prompt will ask you which launcher to use. Choose Projectivy Launcher.
Select Always to make it your default home screen.

5. Configure Your Layout

Open Projectivy Launcher.
Add or remove apps from the home screen.
Customize widgets, app rows, wallpapers, and even hide unwanted system apps.
Explore advanced options like blocking recommendations, quick app switching, and parental controls if needed.

Why Projectivy Launcher Is Great

No Ads, Ever
Unlike the default Android TV launcher that floods you with ads, suggestions, and promoted content, Projectivy gives you a clean, ad-free interface.
Highly Customizable
You can arrange your apps however you like, change grid layouts, and even set categories (like Streaming, Games, Utilities) for a more organized feel.
Performance Boost
By stripping away bloat and unnecessary services, Projectivy often feels faster and smoother than the stock launcher.
Privacy and Control
No background tracking or forced recommendations. You control exactly what appears on your home screen.
Ideal for Advanced Users
Projectivy has power-user features like shortcuts, widgets, deep app launching, and integration with custom ROMs. Tinkerers especially love it.
Keeps Old Boxes Useful
Even if you have an older Android TV box, Projectivy can breathe new life into it by making it feel modern and responsive again.

Final Thoughts

Installing Projectivy Launcher on your Android TV box only takes a few minutes, but the difference is huge. You go from an ad-heavy, clunky interface to a sleek, customizable, and efficient hub for all your entertainment. For casual streamers, it’s a way to keep things simple and clean. For advanced users, it’s a playground of customization.