Getting verified across all social media platforms is important for businesses and personal brands for a number of reasons. One of those reasons is that it makes their accounts more visible to potential followers — on most platforms, when people are searching for accounts, it’ll push a verified business’ or brands’ verified account to the top of the search results. This brings in a whole lot more followers, and increases engagement among your followers since they’re seeing the business’ or brands’ posts first.
We’ve already showed you how to get verified on multiple platforms, but how do you get your business or brand verified on Snapchat? That’s a little more difficult than most processes, but luckily, it can still happen with some hard work and determination.
Can you get verified?
Unfortunately, Snapchat doesn’t have any official way for your business or brand to get verified on Snapchat. There’s no official submission form that you can fill out with all of your details to get verified. Generally, it’s something that happens automatically, but not in a traditional way. Not only that, but it can take Snapchat a really long time to this; however, there are some ways that you can speed up the process.
Build your brand or company
The best way to get verified on Snapchat is to build your brand or company’s presence up on social media. Get people engaging with you, sending your stories to friends and family, etc. On Snapchat, you don’t really get verified, but you do get put in something called Official Stories, and it can take quite a bit to get your company or brand in this.
The quota for getting into Snapchat’s Official Stores is to get 50,000 views per story. That’s not easy to do at all, especially if your Snapchat account is fairly new and has low engagement. But, once you do achieve those results, your brand or business will get an emoji next to its name to indicate the verification status. With this status, when people search for the verified username, it’ll appear under the Official Stories header.
It’s worth noting that the type of emoji that’s used in your verification is completely up to Snapchat — the type of emoji used is determined by them, and it generally varies as well — there’s not a single emoji used across all accounts.
So, how do you get this status? It might take a stroke of luck, as getting 50,000 views per Snapchat story is an insane feat. You have to be a social media guru. If you’re just starting out, you probably know that this is going to be an uphill battle. But, with some determination and know-how, you can do it.
Promote your brand or business
The best way that you can increase your Snapchat engagement, followers, and viewership is to use other social media platforms that you’re popular on to send folks over to your Snapchat. You need to get people sharing and sending your stories to their friends and family. Using other platforms to do this is one of the best ways to increase viewership.
But, what if you don’t have a popular presence anywhere? Then we’re definitely in an uphill battle, but it’s nothing that some persistence and determination cannot solve. The best thing you can do is stay active and engage with other people. Constantly post stories, snap with potential followers, and keep doing it. Eventually you’ll gain a good following, and when it gets large enough, it’s essentially a domino effect — once you get enough viewers watching your stories, eventually you won’t have to do anything, and your followers will essentially handle the marketing for you. Before you know it, you’ll be getting well over 50,000 views per story.
Like we said, it’s impossible to submit an official form for verification. However, you can submit a support ticket to Snapchat, telling them that you’ve been hearing that people have been stealing your photos and videos and reposting them online for their own gain. It’s not lying, because at 50,000 views a story, that likely is happening. Be honest with them, and see if there’s a way that they can help prevent that. While verification on Snapchat happens automatically, a ticket like this could help speed up the process.
As you can see, it is certainly no easy task getting verified on Snapchat. But if you keep up the hard work and stay at it, eventually you’ll have a breakthrough. Once you hit those 50,000 views per story, it’s just a matter of waiting for Snapchat to verify you.