Samsung wants to switch back to Exynos in some regions

Samsung Contemplates Switching Back to Exynos Chips

In the ever-evolving world of technology, brands often have to make timely decisions to maintain their competitive edge. Samsung seems to be pondering over such a strategic move. The South Korean tech giant is reportedly considering reverting back to its Exynos chips for its future smartphone lineup, notably the Galaxy S23 FE and potentially, the Galaxy S24 in certain regions.

Samsung’s Shifting Chip Strategy

Despite the widespread adoption and favorable reviews of Qualcomm’s Snapdragon processors in this year’s Galaxy S23 series, a reliable source disclosed an unexpected strategy to Pocket-lint. According to the source, Samsung may shift away from Snapdragon and reintroduce its own brand Exynos hardware for its midrange model Galaxy S23 FE. The company may also explore a similar move for their anticipated Galaxy S24 series in 2024, primarily focusing on the European market.

The revelation has already sparked new debates among tech enthusiasts and network operators who previously expressed dissatisfaction with the performance advantages of the Qualcomm Snapdragon platform.

The timing for this potential transition could be imminent. Speculations suggest that the Galaxy S23 FE might launch as early as this year, sporting an Exynos chipset. Previous Geekbench results align with this conjecture as chip performance tested would suitably fit the Exynos 2200.

Impact on Market Preferences

The reversion back to Exynos causes an element of uncertainty towards Samsung’s future marketing decisions. During the global release of Galaxy S23 series, Samsung emphasized heavily on using Snapdragon 8 Gen 2 for Galaxy in their marketing materials and press releases. The chipset provided higher clock speeds compared to other competitor devices with standard Snapdragon 8 Gen 2 platforms.

However, reaction towards this shift may not be uniformly positive across all markets. Europe – slated for the new Exynos variant according to insider reports – saw user dissatisfaction with previous installment of Exynos variants. Ben Wood, Chief Analyst and CMO of CCS Insight commented on these developments saying that there could be some surprise if Samsung decides to return to Exynos for the European market.

A Silver Lining?

Although switching back to Exynos chips is a controversial move by Samsung considering previous customer criticism, there seems to be a glimpse of hope for fans awaiting the new line up.

According to emerging rumours, the future Galaxy S24 might feature latest improvement – Exynos 2400 chipset in its European release next year. The researchers expect it to outperform Qualcomm Snapdragon 8 Gen 3 thanks to being a deca-core chipset with multithreading capability for 7 cores. This underpins renewed confidence amongst fans who had felt side-lined by variability in battery and performance between Qualcomm and older versions of Exynos chipsets.

While it’s difficult to definitively predict whether these changes will become reality or what impact they will have on consumer response towards forthcoming Samsung devices, this appears another indication that competition in chip manufacture remains intense. For now, all eyes are set on tech giant’s next move.

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