Pinterest might be one of those social media platforms that has received less hype since it originally launched, but it’s still an excellent avenue for selling product and making money. As with making money on most social media platforms go, you’ll need to build an audience, but the potential for making good money afterwards is huge. Pinterest might be fundamentally different in how marketing works, but the platform has the potential to bring in hundreds of thousands of dollars in revenue to your business, that is, if you play your cards right.
So, if you’re ready to start making money while on Pinterest, be sure to follow along below. We’ve got the scoop on how you can do it!
Build An Audience And Sell
The first step to making money online with Pinterest is to build an audience. You need to build an audience so that you can get product in front of eyes — you can try and sell product all you want, but if there’s no one to look at it, you’re not going to make any money. That said, you really do need to build an audience, and you can do that by interacting with other Pinterest users — you can do that by commenting and conversing with other users, but you can also start building an audience by re-pinning (essentially re-tweeting) others’ posts.
This can take some time, and will require a big time investment into being on Pinterest a lot, but with some persistence, you’ll be able to grow a Pinterest audience really easily.
Once you have some followers, you can start reaching out to companies and seeing if you can obtain sponsorships. Companies want to get their products in front of as many potential customers as possible, so you’ll need to be prepared to offer metrics, like follower counts, potential impressions, how many eyes you can get their product in front of, and so on. Once you reach an agreement you’ll get a sum of money from the company, and then it’ll be your job to push their product on your social media profiles as much as possible. You want to give them as many impressions as possible, possibly more than hoped for, to keep them coming back for more advertisements from you.
Promote Affiliate Products
You can Pinterest to promote affiliate products really well, too. Depending on the company that you’re trying to sell product with, you’ll generally be given a trackable code. You can link to products you want to promote in your pins with that trackable link, and you can even include the trackable link in descriptions. Anyone who clicks on these links will visit a product with your trackable code, and if they buy from the website with that trackable code in their URL, you’ll get a portion of the sale.
Teach Pinterest Marketing
If you get good enough at marketing on Pinterest, you might want to consider getting into social media consulting or simply teaching Pinterest skills. People will pay good money for this, as they want to be able to earn the same money you are on Pinterest. Aside from teaching Pinterest skills directly to consumers, you have the option of trying to consult with businesses on how they can expand their name and product on Pinterest as well.
Or, you could take the much simpler route and create a digital marketing course on Pinterest, post it on Udemy, and make a few dollars every time someone buys it. Making a course can be extremely profitable, especially if you’re able to get your course in front of a lot of eyes.
You might also want to consider what creating a contest could do for promoting your own online store or brand. Contests are a great way to get people to promote your brand, but you’ll need to be wary about how you do it. It can have a lot of benefits, and it can actually encourage people to purchase your product, but at the same time, it might also encourage spam and irrelevant pins that people aren’t interested in. Here’s what Pinterest has to say on it:
“But they can also motivate people to add Pins they aren’t truly interested in, which is why Pins from contests can often feel irrelevant and even spammy.”
So, what’s the way around it? You need to make sure that you’re adding honest and true value to people. You need to believe in your product, and that has to show through your contest.
As you can see, it can be a little difficult to make money with Pinterest. However, if you have some good dedication and persistence, anything is possible.