How to Find What’s Trending on Bing?
If you’ve ever wondered what people are searching for on Bing, there are several easy and advanced ways to find out. Whether you’re just curious about hot topics or you’re an SEO professional looking for keyword insights, Bing makes it possible to see what’s trending in multiple formats. Some methods give you a quick snapshot, while others allow deeper analysis of search behavior. Below, I’ve ranked the best methods from the simplest to the most detailed, so you can pick the approach that fits your needs.
1. Bing Homepage Trending Section
This is the easiest and fastest way to check what’s hot. The Bing homepage often displays a “Trending” or “Popular Now” section right below the search box. It highlights topics that are currently buzzing, whether that’s celebrity news, sports results, or global headlines.
Why use it?
- Zero effort required, it’s right on the homepage
- Shows what’s popular globally and locally
- Great for casual browsing or quick awareness
2. Bing Image Trending Page
Bing isn’t just about text searches. Its image search has a dedicated “Trending” section that reveals what people are looking at visually. Categories often include celebrities, animals, travel, and lifestyle themes.
Why it’s useful:
- Spot trends in visuals before they go mainstream
- Perfect for bloggers, designers, or marketers creating image-heavy content
- A fun way to see cultural and seasonal shifts
3. Bing News and Microsoft Start
Bing powers Microsoft Start (also msn.com), which organizes trending stories by category like World, Tech, Entertainment, or Sports. It’s similar to a digital newspaper that’s always updating based on search activity and editorial curation.
Quick perks:
- Organized by topic for easy skimming
- Localized for your region
- Ideal for those who want stories, not just keywords
4. Bing Webmaster Tools Keyword Research
If you run a website, Bing Webmaster Tools is a treasure trove. Inside the Keyword Research feature, you’ll find keyword volumes and see how certain topics rise or fall over time.
Benefits:
- Real organic search data from Bing
- Region and language targeting
- Best for SEO and long-term content planning
5. Bing Ads Keyword Planner
Advertisers can take things a step further with the Bing Ads Keyword Planner. While it’s designed for ad campaigns, it doubles as a tool to discover trending keywords and traffic estimates.
Why it matters:
- Great for spotting high-traffic opportunities
- Lets you forecast how a trending keyword might perform in ads
- Works well if you’re blending SEO with paid search
6. Third-Party Bing Keyword Tools
Several tools outside Bing tap into its search data to help you uncover trends:
- KeywordTool.io
- SEMrush
- Ahrefs
These platforms provide keyword suggestions, hot keyword flags, and popularity scores.
Who should use these?
- Marketers who need more filtering and competitive data
- Content creators who want keyword variations beyond Bing’s own tools
7. Keyword Everywhere Browser Extension
Even though it pulls much of its data from Google, the Keyword Everywhere extension displays keyword volume, related queries, and trend percentages directly in Bing’s search results page.
Why it’s handy:
- See keyword insights without leaving the page
- Useful for quick checks while you search on Bing
- Helps spot rising queries while browsing
8. Bing Search Analytics in Webmaster Tools
For a more advanced dive, Bing’s Search Performance report in Webmaster Tools tracks clicks, impressions, and click-through rates for your own site’s queries. Over time, this reveals how audiences interact with specific search terms and how trends affect traffic.
Highlights:
- Long-term tracking of search trends
- Ideal for identifying seasonal or recurring spikes
- Perfect for serious SEO strategists
Quick Summary Table
| Method | Ease of Use | Details Provided | Best For |
|---|---|---|---|
| Bing Homepage Trending Section | Easiest | Snapshot of trending searches | General public, quick updates |
| Bing Image Trending Page | Easy | Visual trending content | Creatives, visual marketers |
| Bing News / Microsoft Start | Easy | News trends by category | Readers, current events followers |
| Bing Webmaster Tools Keyword Research | Moderate | Keyword volumes and history | SEO, content creators |
| Bing Ads Keyword Planner | Advanced | Keyword forecasts and traffic | Advertisers, SEM pros |
| Third-Party Bing Keyword Tools | Moderate | Keyword suggestions and popularity | Bloggers, marketers |
| Keyword Everywhere Extension | Moderate | Volumes and trends on Bing SERPs | Quick keyword insights |
| Bing Search Analytics | Advanced | Long-term trend reports | Data-driven SEO professionals |
Which Methods Are Best for You?
- General users: Stick with the Bing homepage trending section and Bing Images for a quick look at what’s hot.
- Bloggers and casual creators: Add Bing News or Microsoft Start to catch trending stories before they go stale.
- SEO professionals: Bing Webmaster Tools Keyword Research and third-party keyword tools should be your go-to.
- Advertisers: Bing Ads Keyword Planner is the most valuable for planning around rising keywords.
- Data-driven analysts: Bing Search Analytics gives you the deepest, long-term insights.
Our Take
If you’re simply curious about what’s trending on Bing, the homepage and image trending sections give you instant results without any effort. For anyone creating content, however, the real power lies in Bing Webmaster Tools and third-party keyword platforms. These not only show you what’s trending today but also help you prepare for what’s coming next.
In short, use the homepage if you want a casual look, but if your goal is strategy, SEO growth, or advertising performance, the advanced tools like Bing Ads and Webmaster Insights are where you’ll find the most value.