How to Change Bing to English and See U.S. Trending Topics on the Homepage

If you’ve opened Bing only to find trending topics that don’t match your interests or your homepage is in another language, you’re not alone. Bing automatically tailors its homepage based on your location. That can be helpful at times, but it also means you might see trending stories and search suggestions from outside the U.S., or even in another language altogether.

The good news? You can take control of these settings in just a few clicks. Here’s a complete guide to making Bing show in English with U.S. trending topics, every time you visit.

Step 1: Change Bing’s Display Language

The first fix is making sure Bing itself is set to English.

Open Bing.com in your browser.
Click the hamburger menu (three stacked lines) in the upper right corner.
Select Settings and then Languages.
Under “Display language,” choose English.

This ensures all menus, navigation, and homepage labels appear in English, even if you’re browsing from outside the U.S.

Step 2: Set the Country or Region

Language alone doesn’t control trending topics. Bing also looks at your region settings to decide what content to show.

Go back into the Settings menu.
Click Country/Region.
From the list, select United States.

Once you save this setting, Bing adjusts its homepage feed, news stories, and trending searches to match what’s popular in the U.S.

Step 3: Use a U.S. Shortcut Link

Sometimes Bing can be stubborn, especially if it detects your physical location. The easiest way to force U.S. results is to use a special shortcut link:

https://www.bing.com/?cc=us

Bookmark this URL or set it as your homepage. Anytime you load Bing through that link, it behaves as though you’re browsing from the United States, regardless of where you actually are.

Step 4: Adjust Your Microsoft Account Settings

If you sign in with a Microsoft account, your account region can override your browser settings. To keep things consistent:

Go to your Microsoft account (account.microsoft.com).
Navigate to Your info.
Edit your country/region and set it to United States.

This syncs preferences across devices, including Bing, Outlook, and Edge.

Step 5: Clear Browser Cache and Cookies

Sometimes your old location or language settings are cached by the browser, and Bing keeps falling back to them. If changes don’t seem to stick:

Clear your browser’s cache and cookies.
Close and reopen the browser.
Test Bing again in an incognito or private window.

This ensures you’re seeing Bing as it really is, without interference from older stored settings.

Step 6: Lock in Defaults Through Your Browser

If you want a permanent U.S. Bing experience:

In Chrome, Firefox, or Edge, go into your search engine settings.
Add Bing with the U.S. link (https://www.bing.com/?cc=us) as the default.
From now on, every time you search directly from your address bar, Bing will pull results using U.S. trending data.

Step 7: Use Extensions or Add-ons (Optional)

If you’re often traveling or on a VPN, Bing may keep trying to reset to your current location. A simple fix is to use a browser extension that locks cookies or always loads your homepage with a specific URL. Extensions like “Redirector” (Chrome/Firefox) let you automatically redirect bing.com to bing.com/?cc=us.

That way you never even notice Bing switching back.

Why This Matters

Setting Bing to English and U.S. topics makes a big difference if:

You want to keep up with American news and pop culture.
You’re an expat or traveler who prefers to follow U.S. headlines.
You use Bing for SEO or trend research and need U.S.-based data.

Instead of random foreign trending searches, you’ll always see what’s hot in the U.S.—from celebrity buzz to breaking news.

Quick Recap

Change display language to English.
Set country/region to United States.
Bookmark or use bing.com/?cc=us.
Update your Microsoft account region.
Clear cache if changes don’t stick.
Set U.S. Bing as your browser’s default search.
Use extensions if you travel often.

Our Take

Bing makes it easy to personalize your homepage once you know where to look. With just a couple of tweaks, you can switch the display language to English, set your region to the United States, and make sure trending topics always reflect what’s happening back home.

It’s a small adjustment, but it transforms the experience from feeling foreign and irrelevant to being familiar and useful. For anyone who relies on Bing daily—whether for casual browsing, research, or SEO insights—locking in U.S. language and region settings is one of those “set it and forget it” fixes you’ll appreciate every time you search.