Andrew Yang Launches Noble Mobile Offering Plans As Low As $30 Monthly On T-Mobile Network

Andrew Yang, entrepreneur and former presidential candidate, has reemerged with a new venture: Noble Mobile, a wireless carrier designed not to drive more screen time but to reward customers for putting their phones down. Speaking on CNBC’s Squawk Box, Yang laid out the unusual pitch.

For $50 a month, subscribers get unlimited talk, text, and 5G data on the T-Mobile network. The twist is that Noble Mobile pays users back for unused data—up to $20 in “Noble Cash” each month, which can be redeemed or rolled forward. The average American uses about 12GB of data monthly, Yang said, which under Noble’s model translates to $8–$10 back. In effect, many users will see their bills closer to $40, and light users could drop to $30.

Yang compared his approach to Mark Cuban’s Cost Plus Drugs, which strips away markups to sell generic medications at cost plus 15 percent. He argued that the U.S. wireless industry operates as a de facto duopoly, charging double what Europeans and Australians pay for similar service. “There’s a hidden data tax on Americans,” he said, pointing to the $167 billion Americans spend annually on wireless, with AT&T and Verizon funneling much of it into dividends rather than network upgrades.

Noble Mobile’s hook is behavioral as much as financial. Its marketing tagline—“Put your phone down”—is designed to resonate with parents and consumers wary of doomscrolling. Yang, himself a heavy phone user, said the cashback incentive helps align wellness with savings: “If I knew that I was costing myself money every time I was doomscrolling, I would feel like a chump.”

The economics, he stressed, are sustainable. Noble buys wholesale access to T-Mobile’s network and turns a profit on every customer from day one. Unlike deep-discount rivals such as Mint Mobile, Noble layers in a savings account that accrues 5.5% interest on Noble Cash balances, which can then be applied toward future bills—a model Yang says is the first of its kind in the industry.

For Yang, Noble Mobile fits into a broader critique of affordability in America. Where politics has failed to lower household costs, he sees room for consumer-facing startups to do so directly. Noble is not just a price play, he insists, but a cultural one: a small push against digital addiction, packaged inside a wireless bill.