How To Find What’s Trending Now On YouTube

To stay abreast of what's trending on YouTube and generate compelling video ideas, you can utilize several tools and methods.

YouTube’s Trending Page

One of the most straightforward ways to find trending topics on YouTube is by visiting the platform's Trending page. This page is updated every 15 minutes and displays the most popular videos in your country, categorized by topics such as music, gaming, and movies. You can access this page by clicking the "Trending" tab on the left navigation bar of the YouTube homepage. The Trending page also highlights new creators and artists, as well as trending YouTube Shorts, providing valuable insights into what is currently captivating audiences[3][4][5].

Google Trends for YouTube

Google Trends is a powerful tool for identifying YouTube-specific trends. Here’s how you can use it:

• Visit the Google Trends website and enter the topic or keyword you're interested in.
• From the “Web Search” drop-down menu, select "YouTube Search."
• Choose your desired location, time frame, and category to get tailored insights.
• The tool will show you the popularity of your topic over time, as well as related queries that are rising or currently popular. This helps you identify content gaps and create videos that align with what viewers are actively searching for[1][4][5].

YouTube Analytics Research Tab

For creators with access to YouTube Analytics, the Research tab can provide detailed insights into trending searches and content gaps. This tab shows you the top searches made by your viewers and those of similar channels, allowing you to filter data by geography or language for more precise insights[1].

Popular on YouTube Page

The “Popular on YouTube” channel is another resource that showcases trending and diverse videos across the platform. While the "Popular Right Now" category displays recent content, other categories like "Hot New Trailers" and "The Daily ‘Aww’" may feature videos that are several years old. Analyzing the view counts, engagement, and comments on these videos can help you understand what makes them successful and how you can incorporate those elements into your own content[1].

Third-Party Tools

Tools like vidIQ and Ahrefs offer advanced features to help you find trending topics. For example, vidIQ's "global rising keywords" tool shows which YouTube searches are rising in popularity, providing metrics such as monthly search volume, competition score, and growth percentage. This can help you identify high-potential keywords with low competition[4].

Social Media and Niche Publications

Keeping an eye on social media platforms like TikTok can also help you spot emerging trends. The TikTok Creative Center's Trends tab displays trending hashtags, songs, videos, and creators, many of which eventually make their way to YouTube. Additionally, niche publications and news websites often highlight topics that are gaining public interest, which can be a good indicator of what your audience may soon start searching for on YouTube[4][5].

Analyzing Trends

Once you've identified relevant trends, it's crucial to analyze them deeply. Look at the thumbnails, titles, and descriptions of trending videos, and read through the comments to understand what the audience is engaging with. This analysis can help you create content that resonates with your viewers and stands out from the competition[5].

By leveraging these methods, you can stay informed about current trends on YouTube and develop content strategies that align with the interests and needs of your audience.