How to Find What’s Trending Now on X Platform
How to Find What's Trending Now on X (Twitter) Platform
In the dynamic and ever-changing landscape of social media, staying updated on what's trending is crucial for both users and marketers. Here’s a comprehensive guide on how to find what’s trending now on the X (Twitter) platform.
Using the Explore Page
One of the most straightforward ways to discover trending topics on X is through the Explore page. This page is designed to showcase the hottest topics currently being discussed on the platform. It features topic summaries generated by X's AI chatbot, making it easier to quickly grasp what's popular[1][5].
When you visit the Explore page, you'll see a curated list of trending hashtags, topics, and news stories. This page is updated in real-time, ensuring you get the latest information on what's trending.
What's Happening Card
For desktop users, the What's Happening card is another valuable resource. This card appears on the right side of the screen and highlights trending topics, hashtags, and news stories. It provides a quick snapshot of the most discussed subjects on X at any given moment[5].
Location-Specific Trends
X's algorithm takes into account your location when displaying trends. This means you'll see topics that are popular in your region, making the trends more relevant to your local context. If you change your location settings, you'll notice a shift in the trending topics and hashtags displayed[5].
Search Engine
To follow specific terms or phrases, you can use X's search engine. On both the mobile app and desktop version, you can enter a hashtag or keyword in the search bar to see the latest tweets related to that topic. On the mobile app, you can even save your searches by tapping the vertical three-dot button next to the search bar and selecting "Save This Search." This allows you to quickly return to your saved searches in the future[5].
X Pro (formerly TweetDeck)
For more advanced tracking, X Pro (formerly TweetDeck) is a powerful tool available to X Premium or Premium+ subscribers. You can add columns to your dashboard dedicated to specific hashtags or search terms. To do this, go to X Pro on a desktop browser, click the plus (+) button, and select "Search." Enter the term or phrase you're interested in, and you'll see relevant search results in a dedicated column[5].
Third-Party Tools
If you need more detailed analytics, third-party tools like TrackMyHashtag can be incredibly useful. These tools provide extensive data on tweets containing specific hashtags, including engagement metrics and user insights. While X's built-in tools offer a good starting point, third-party tools can provide a deeper dive into trending topics and their impact[5].
Trending Topics and Hashtags Pages
Several websites and tools aggregate and display real-time trending topics and hashtags on X. For example, you can visit pages that list the top trending topics in specific regions, such as the United States. These pages update every few minutes and show the tweet volume for each trending topic, providing a clear picture of what's currently popular[2][3].
Trend Genius Ads and AI-Driven Trends
X has also introduced "Trend Genius" ads, which utilize AI to detect rising topics of discussion and align ad placements with brand-relevant mentions. This feature allows advertisers to tap into trending events and maximize their ad spend by automatically deploying ads when conversation about selected topics reaches a heightened level. While primarily aimed at advertisers, this technology also highlights the platform's ability to identify and capitalize on trending content[4].
By leveraging these tools and features, you can stay well-informed about what's trending on the X platform, whether you're a casual user or a social media manager looking to engage with the latest discussions.