How To Find What’s Trending Now On Threads Online
In a significant update to enhance user engagement, Meta’s social media platform Threads has introduced the "Trending Now" feature, which is now available to all users in the United States. Here’s how you can find and interact with what’s trending on Threads:
Accessing Trending Now
To view the trending topics, users can access the feature through two primary sections of the platform. The first method is via the Search tab. By selecting the Search magnifying glass icon on either the Threads website or the mobile app for iOS or Android, users will see the "Trending Now" topics displayed at the top of the search page. These topics are ranked based on their current popularity and engagement within the Threads community[2][3].
Integration with the For You Feed
In addition to the Search tab, the "Trending Now" module is also integrated into the main "For You" feed. This feed is designed to highlight the most timely and engaging topics, making it easier for users to discover and participate in popular discussions. The topics are presented in a carousel-type display, similar to suggested content on Facebook and Instagram[1][3].
How Trending Topics are Generated
The "Trending Now" feed is generated using a combination of artificial intelligence (AI) and human oversight. AI systems analyze the conversations on Threads to identify the most discussed and engaging topics. However, to ensure the accuracy and relevance of these topics, Meta's content specialists review the selections made by the AI to prevent duplicative or confusing topics from being highlighted[2].
Features and Goals
The "Trending Now" feature aims to encourage users to learn about and participate in popular and relevant subjects. During its debut, the feed highlighted a variety of topics, including the Spring equinox, news about Aaron Taylor-Johnson being picked as the next James Bond, Netflix's new sports series, and legal updates involving Trump lawyer Alina Habba[2].
Limiting Divisive Content
Meta has taken steps to ensure that the "Trending Now" feature does not amplify divisive or politically charged topics. Following past criticisms of its trending sections on Facebook, Meta has implemented measures to reduce recommendations of political content. This move is part of Meta's broader strategy to make Threads a more positive and engaging platform compared to other social media sites like Twitter (now X)[1].
Future Expansion
While the "Trending Now" feature is currently only available to users in the United States, Meta CEO Mark Zuckerberg has indicated that it will be rolled out to other countries and languages once the feature is fully established and refined[2].
By accessing the "Trending Now" section through the Search tab or the "For You" feed, users can stay updated on the latest conversations and trends within the Threads community, enhancing their overall engagement and experience on the platform.