How to Find What’s Trending Now on Snapchat – Guide

How to Find What's Trending Now on Snapchat – A Comprehensive Guide

In the ever-evolving landscape of social media, staying abreast of the latest trends is crucial for marketers, influencers, and content creators. Snapchat, with its vast user base of over 290 million daily active users, has introduced several tools to help users identify and leverage trending topics. Here’s a detailed guide on how to find what’s trending now on Snapchat.

Utilizing Snapchat Trends

One of the most powerful tools for discovering trends on Snapchat is the Snapchat Trends feature. Launched in 2021, this tool provides insights into what topics are performing well on the platform. Here’s how you can use it:

• Accessing Snapchat Trends: You can access Snapchat Trends directly from the Snapchat app. The feature is available on the opening page, where you can find a search box to input your keywords[3][5].

• Understanding the Data: Snapchat Trends uses data from public stories and My Stories, but it does not monitor private messages. The data is presented in a relative volume format, with each term compared to its peak frequency over a given period. This is visualized on a graph, making it easy to see how topics have trended over time[3][5].

• Detailed Insights: When you tap on a trends card, you can see a detailed graph showing how a topic has exploded in popularity and its current engagement status. Additionally, you can view some of the most popular Snaps covering the topic, which are often featured in Spotlight to boost content discovery[5].

• Multiple Keyword Search: Snapchat Trends allows you to use multiple keywords in a search, up to a limit of five. This feature is useful for comparing different trends and understanding how they relate to each other[3].

Leveraging Hashtags for Product Research

Another method to find trending products on Snapchat involves using hashtags. Here’s how you can do it:

• Identifying Relevant Hashtags: Use specific hashtags that are commonly used in posts or ads for dropshipping products on Snapchat. Examples include #AliExpressProduct, #AmazonTrends, #Shopnow, and #bestdropshippingProduct. These hashtags help algorithms categorize content into interest categories, making it easier to find relevant products[1].

• Analyzing Product Trends: When searching through these hashtags, you will find several products. It is essential to compare each selected product with the different characteristics that a winning product must have, such as recent product releases and overall relevance[1].

Using Ad Spy Tools

Ad spy tools are another effective way to find trending products on Snapchat, especially those promoted through influencer marketing:

• Minea Ad Spy Tool: Currently, the Minea tool collects product placements made with influencers on Snapchat, which account for a significant portion of dropshipping product ads on the platform. Minea provides qualitative information on each promotion, including the brand name, store link, promotion performance, influencer conversion rates, and more[1].

• Applying Filters: By using an ad spy tool, you can apply filters to optimize your search results, making it faster and more efficient to find winning products compared to manual searches using hashtags[1].

Integrating Insights into Marketing Strategies

For marketers and influencers, understanding what’s trending on Snapchat can significantly enhance their content and marketing strategies:

• Content Planning: By keeping an eye on the latest trends, creators can plan their content around what is currently popular. This helps in boosting engagement and making the content more relevant to the audience[5].

• Marketing Strategy: Brands can use Snapchat Trends to assess the latest organic consumer behavior and decide whether it’s the right time to launch a campaign or tweak their existing marketing approach. This tool also helps in creating user profile databases based on social media activity, allowing for more focused ad campaigns[5].

• Engagement and Visibility: Publishing contextually relevant marketing material is an effective way to start a conversation and boost user engagement. Tools like Snapchat Trends enable brands to understand consumer sentiment and create engaging content such as custom Snapchat stickers or lenses to spotlight upcoming products or campaigns[5].

By leveraging these tools and features, users can effectively identify and capitalize on what’s trending now on Snapchat, enhancing their social media marketing efforts and engagement with the Snapchat community.