How to Find What’s Trending on Pinterest (2026 Tutorial)

Pinterest Trends is a free search-insights tool that shows you what Pinterest users are actually looking for, how searches change over time, and who is searching. It is live as of 2026 and remains the fastest way to plan Pins, boards, and blog content that matches what people are looking up right now. This tutorial walks through exactly how to open the tool, read the graphs, compare terms, and turn the data into content without guessing.

A note up front: Pinterest Trends is fully usable in the United States, United Kingdom, Canada, Ireland, France, Germany, Italy, Spain, Brazil, Mexico, Argentina, Australia, New Zealand, Japan, and a handful of other markets. If you are outside those regions, the direct tool will tell you it is unavailable and you will need the workarounds at the bottom of this guide.

How to open Pinterest Trends

There are three ways in. Use whichever one works for your account type.

1. Direct URL (fastest)

Go to trends.pinterest.com in any browser while signed in to Pinterest. This is the public tool — you do not need a business account to use it. You land on the “Top Monthly” view with the current country auto-selected from your IP.

2. Business Hub

If you manage a Pinterest Business account, open pinterest.com, click your profile picture in the top-right, and choose Business Hub. In the left sidebar, click Trends. This version is identical to the public tool but pins the sidebar shortcut next to your analytics.

3. Mobile

The Pinterest mobile app does not expose a dedicated Trends tab. Open trends.pinterest.com in Chrome, Safari, or any mobile browser instead. The interface is responsive and works on phones, though tapping the graph tooltips is fiddly — a tablet or laptop is easier for research sessions.

Searching for a trend

Once the tool is open, type a keyword into the search bar at the top. Pinterest will autocomplete as you type, and those autocomplete suggestions are themselves a signal — they are ordered by search volume. If a related phrase you did not expect appears in the dropdown, that is often the real query to target.

After you hit enter, you get a line graph of relative search interest over the past 12 months, plus four boxes below the chart:

Year-over-year change — useful for spotting terms on the rise
Audience interest — demographic breakdown (age and gender)
Related terms — other keywords trending alongside this one
Top Pins — the actual Pins performing best right now for that term

The “Top Pins” box is the one most people miss. It shows you the exact creative that is already winning, which is the template you want to either emulate or differentiate against.

Filtering the data

Above the chart, four filters let you slice the data:

Filter	What it does	When to use it
Country	Limits results to a specific market	If your audience is in a different country than your IP
Category	Narrows to Home Decor, Beauty, Food, etc.	Cuts noise when a keyword spans categories
Age	18–24, 25–34, 35–44, 45–54, 55+	Validating that a trend is landing with your target buyer
Gender	All, Women, Men, Unspecified	Same as above for gendered products

Filters stack. You can, for example, view “cozy bedroom” trends in the UK, filtered to the Home Decor category, for women aged 25–34. That specificity is what makes the tool worth opening instead of just guessing.

Comparing up to four keywords

Click the + Add term button next to the search bar to overlay a second, third, or fourth keyword on the same graph. This is how you settle questions like “should I Pin ‘air fryer recipes’ or ‘air fryer dinners'” without running a test. The one with the higher, more stable line wins — and if both are rising, you can double-pin the topic across two Pins with different keyword angles.

A practical rule: if one of your four lines is trending up year-over-year while the others are flat or declining, that is the term to build content around. Flat or declining lines are evergreen at best and dead at worst.

Finding trends you haven’t searched for yet

The homepage of trends.pinterest.com has three discovery sections that most users scroll past:

Top Monthly Trends — the 30 fastest-climbing searches in your country right now, ranked. This is refreshed monthly and is the single highest-value view in the tool.
Growing — searches with the largest year-over-year growth. Great for getting ahead of seasonal content.
Seasonal — searches that spike reliably every year at the same time (e.g., “Halloween nails” in early October). Use this to schedule content 4–6 weeks before the peak.

Click any trend card to drop into that term’s full analytics view.

Pinterest Predicts: the annual forecast

Separately from the live Trends tool, Pinterest publishes Pinterest Predicts every December. It is a free report that forecasts 25–30 trends the platform expects to break over the following year, based on emerging search patterns. Pinterest’s published hit rate is in the 80 percent range, which is high enough to be worth building editorial calendars around. Find the current report at business.pinterest.com/pinterest-predicts.

Pair Predicts with the live Trends tool: use Predicts to pick topics, then use Trends weekly to confirm the forecast is actually playing out in search data before you invest production time.

Turning trends into Pins (the workflow)

Data is only useful if you act on it. This is the repeatable workflow that TheDroidGuy uses for Pinterest content planning:

Pick three climbing terms from Top Monthly or Growing that overlap your niche.
Check each term’s Top Pins — note the dominant visual format (infographic, lifestyle photo, bold-text quote card).
Save the related terms shown below the graph. Those go into your Pin descriptions and board names.
Create Pins in the winning format but with your own angle — do not copy exact imagery.
Refresh matching older Pins. Pinterest rewards freshness, but it also respects proven URLs. Update the image and description on an older Pin targeting the same term.
Schedule for the week before a seasonal peak, not during. Pinterest users plan ahead — they are searching “Christmas decor” in October.

Troubleshooting

“Pinterest Trends is not available in your country”

The tool is region-gated. A VPN set to the United States will usually let you load the page, but the data you see will be U.S. search behavior, not your local audience. If you need data for a market Pinterest Trends does not cover, use Google Trends with the Pinterest term filter, or look at Pinterest’s own search autocomplete from your target country’s Pinterest homepage.

The graph shows a flat line

Three causes. First, the keyword has no meaningful search volume — pick a broader term. Second, you have a category filter applied that excludes the traffic — clear it and look at the unfiltered graph. Third, the keyword is too new (coined in the last month) and hasn’t accumulated a 12-month trail yet; check back in 60 days.

No Top Pins box appears

This happens when Pinterest doesn’t have enough engagement data on recent Pins for that term. It usually means the niche is underserved, which is an opportunity, not a problem. Create Pins anyway and you’ll often rank quickly.

Autocomplete feels irrelevant

Clear your Pinterest search history (Settings → Privacy and data → Clear search history). Pinterest personalizes autocomplete, so if your personal browsing doesn’t match your audience, the suggestions will be skewed.

Numbers on the graph don’t match other tools

Pinterest Trends shows relative interest on a 0–100 scale, not absolute search volume. A value of 100 means “peak for this term over the past year,” not a specific number of searches. Do not compare the 0–100 index to Google’s Keyword Planner volumes — they measure different things.

When Pinterest Trends isn’t enough

For deeper data, three tools complement Pinterest Trends:

Pinterest’s own analytics (pinterest.com/business/analytics) — shows which of your Pins are ranking for which terms.
Google Trends — covers regions Pinterest Trends doesn’t, and lets you compare cross-platform interest.
Tailwind or PinClicks — paid third-party tools that layer estimated absolute search volume over Pinterest Trends data. Useful if you are running paid campaigns and need volume, not just relative movement.

The short version

Open trends.pinterest.com. Check Top Monthly Trends for climbers in your niche. Use the compare tool to pick between similar keywords. Look at Top Pins to see the winning visual format. Build content in that format with your own twist, and schedule for the week before a seasonal peak. Refresh matching old Pins rather than starting from zero.

That’s the entire system. The tool is free, takes 10 minutes a week to check, and is the single highest-leverage habit on the platform.