How to Find What’s Trending Now on Pinterest Tutorial
How to Find What's Trending Now on Pinterest: A Comprehensive Tutorial
In the ever-evolving landscape of social media, staying ahead of the curve is crucial for businesses and content creators. Pinterest, with its vast user base and visual-centric platform, offers a powerful tool to help you identify and capitalize on trending topics: the Pinterest Trends tool. Here’s a step-by-step guide on how to use this tool to find what’s trending now on Pinterest.
Accessing the Pinterest Trends Tool
To begin, you need to access the Pinterest Trends tool, which is available under the Analytics section in the Pinterest menu bar. This tool is currently available for users in the United States, United Kingdom, and Canada, with potential expansion to other regions in the future[2][4].
Searching for Trends
Once you open the Pinterest Trends tool, you can start by typing in a keyword or search term that you believe your audience is using. For example, if you run an interior design company, you might search for terms like "Christmas mantel decorating ideas" or "backyard patio designs"[2][3].
As you type, Pinterest will suggest related terms and show you a graph of how the word or phrase has trended over the past year. This historical data is invaluable for planning your content around when specific topics start trending and when they peak in popularity[2][4].
Filtering and Comparing Trends
The Pinterest Trends tool offers several filters to refine your search:
- Country Filter: You can select the country for which you want to see data, allowing you to compare trends across different regions[2][4][5].
- Trend Type Filter: You can choose between "Growing Trends" and "Seasonal Trends." The "Growing Trends" option defaults to show what is currently gaining popularity, while "Seasonal Trends" helps you identify topics that are relevant during specific times of the year, such as holiday seasons[1][5].
- Keyword Comparison: You can compare up to four search terms at once on the graph, which helps you visualize which terms are most popular relative to others. This feature is particularly useful for deciding which keywords to prioritize in your content strategy[2][4].
Gathering Related Keywords and Demographics
When you search for a term, Pinterest will suggest a list of related keywords and phrases. These suggestions are based on actual searches conducted by Pinterest users, providing you with a wealth of information for your keyword research. By clicking on any of these keywords, you can open a detailed view that includes demographic data, such as the age and gender of the users searching for these terms. This demographic information is a new feature that has been incorporated into the tool, making it even more valuable for targeted content creation[1][2].
Planning Your Content
Using the insights from the Pinterest Trends tool, you can strategically plan your content to align with what is currently trending. Here are some steps to help you integrate these trends into your content strategy:
- Identify Relevant Trends: Look at what’s currently trending on Pinterest and select the trends that are most relevant to your business. Dig deeper to gather more information about related terms and topics[3].
- Record New Content Ideas: Use a spreadsheet or a content planning template to record new content ideas inspired by the trends you’ve identified. This helps you stay organized and ensure that your content is timely and relevant[3].
- Refresh Old Content: If you have older content that aligns with current trends, consider giving it a new spin. Use the Pinterest Trends tool to find trending keywords and incorporate them into your existing content to make it more discoverable[1].
Additional Tips for Leveraging Trends
- Use Pinterest Predicts Reports: Pinterest publishes an annual report called Pinterest Predicts, which forecasts upcoming trends for the next year. This report can help you create content that your audience will be interested in before they even know they want it[4].
- Leverage Pinterest Search Engine: The Pinterest search engine is another powerful tool for finding trending topics. Start typing a topic into the search bar and look at the suggested terms that appear. These suggestions reflect the most common searches on the platform[4].
- Research Your Competition: Analyze what your competitors are posting on Pinterest to identify gaps and opportunities. This can help you create unique and authentic content that stands out from the competition[4].
By following these steps and utilizing the features of the Pinterest Trends tool, you can stay ahead of the curve, create content that resonates with your audience, and drive more traffic to your Pinterest profile.