Discover Trending Topics on WeChat: Ultimate Guide for Finding Trends

WeChat, China's ubiquitous social media and messaging app, has evolved to include a plethora of features that help users stay abreast of the latest trends and topics. Here’s a comprehensive guide on how to discover and engage with trending topics on WeChat.

WeChat Top Topics Feature

WeChat has recently introduced the "WeChat Top Topics" feature, which is accessible through the search section of the app. This feature displays trending topics on the internet based on the WeChat Index, a metric that measures the popularity of content within the WeChat ecosystem. When users tap on the "search" icon, they can select the "Information" option to view a list of "WeChat Top Topics," which highlights the most current and popular subjects being discussed online[2].

WeChat Channels

WeChat Channels is a significant component of the app, allowing users to create and view short videos, similar to those found on platforms like TikTok or Instagram Reels. This feature is particularly useful for discovering trending content, as users can choose to see videos from profiles they follow, friends, and hot (trending) topics. The Channels section also includes a search feature that extends beyond video results, providing links to articles, Moments posts, and additional search suggestions[1].

WeChat Channels are filled with a variety of trending content types that cater to diverse user interests. Some of the most popular trends include:

Lip syncing, memes, fashion, food, dancing, and other performances
Cute animals and humans
Humor and talking heads on various topics
Street interviews and news
Knowledge sharing

Additionally, interactive content such as in-app purchases, educational content, localized content, user-generated content, and augmented reality are also gaining traction[1].

Utilizing Search for Trend Discovery

The search function on WeChat is a powerful tool for discovering trending topics. Unlike other search engines, WeChat's search is siloed within its own ecosystem, meaning content posted on WeChat is unlikely to appear in searches on other platforms like Baidu. This makes optimizing your content for WeChat search crucial, using keywords, hashtags, and tags to ensure your content is discoverable[1].

Analytics and User Settings

For content creators, the WeChat Channels backend provides valuable analytics and user settings. The dashboard offers insights into account information, follower growth, video performance metrics such as views, hearts, comments, and shares. The Data Center (Analytics) section allows creators to learn more about their audience, including demographics, devices used, and how users find their Channel. This data is essential for understanding the source distribution of your viewers, such as recommended videos, subscription notifications, and shares[1].

Cross-Promotion and Engagement

To maximize the reach of your content, it is important to cross-promote your WeChat Official Account across other social channels. Sharing your QR code and article links on other platforms can drive traffic to your WeChat content. Additionally, engaging your followers with interactive and appealing content, such as mini-programs, live streaming, and shareable links, can significantly boost your brand's visibility and engagement on WeChat[4][5].

Localized and Cultural Content

WeChat is deeply integrated into Chinese culture, making it essential to adapt your content to local practices and holidays. Participating in popular Chinese shopping festivals like Chinese New Year or 11/11 Singles Day can help your content resonate more with the audience. Creating content that is relevant to local trends and customs can enhance your brand's appeal and engagement on the platform[5].

By leveraging these features and strategies, users and businesses can effectively discover and engage with trending topics on WeChat, ensuring they stay at the forefront of what is currently popular and relevant in the Chinese digital landscape.

Discovering Trending Topics on WeChat: Ultimate Guide for Finding Trends