Facebook is the biggest social media platform in the world, with billions of people using it to connect with others, share their thoughts, and express their creativity. While it started as a free platform, Facebook has evolved into a place where you can make money by monetizing your content.
In this article, we will explore the different types of Facebook content monetization methods you can use to earn revenue from your content.
Understanding Monetization Eligibility Status
To monetize your content on Facebook, you must first understand your eligibility status. Facebook has strict guidelines and policies that you must meet to be eligible for monetization. You can check your eligibility status on your Facebook Page by going to the Creator Studio and clicking the Monetization tab. Your eligibility status will show if you meet all the requirements or if you still need to meet specific standards.
Facebook In-Stream Ads Eligible Countries
Facebook in-stream ads are available in the following countries: United States, Belgium, Denmark, France, Germany, Netherlands, Norway, Portugal, Spain, Sweden, Argentina, Bolivia, Chile, Colombia, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Peru, Thailand, Nigeria, Ghana, South Africa, Rwanda, Kenya, Egypt, Morocco, and New Zealand.
Facebook In-Stream Ads Eligible Countries
Facebook Ad Breaks are available in the following countries: United States, United Kingdom, Ireland, Australia, New Zealand, Belgium, Denmark, France, Germany, Netherlands, Norway, Portugal, Spain, Sweden, Argentina, Bolivia, Chile, Colombia, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Peru, and Thailand.
Eligibility Requirements for Ad Breaks
One of the most popular ways to monetize your content on Facebook is through Ad Breaks. Ad Breaks are short ads that appear in the middle of your video content, and you earn a share of the revenue generated from those ads. To be eligible for Ad Breaks, you must meet the following requirements:
- Comply with Facebook’s Community Standards
- Have at least 10,000 followers on your Facebook Page
- Have at least 30,000 one-minute views on videos that are three minutes or longer
- Be located in a country where Ad Breaks are available
Remember that even if you meet these requirements, Facebook still reviews your content to ensure it meets its monetization policies.
Once you meet Facebook’s eligibility requirements for monetization, you can start earning revenue from your content. Here are some of the different ways you can monetize your content on Facebook:
As mentioned earlier, Ad Breaks are short ads that appear in your video content, and you earn a share of the revenue generated from those ads. You can place Ad Breaks in your long-form videos that are at least three minutes long. You can control where the ads appear in your videos and select the formats you want to use. You can also track your revenue and view performance metrics for your videos.
Branded content is another way to monetize your content on Facebook. This is when you partner with brands to create sponsored content that promotes their products or services. You can tag the brand in your post, and they can boost the post to reach a wider audience. You can also get paid directly from the brand for creating the content.
Fan Subscriptions is a feature that allows fans to support their favorite creators by subscribing to their content for a monthly fee. Creators can offer subscribers exclusive content, live streams, and other perks. Creators can earn up to 70% of the revenue generated from Fan Subscriptions.
In-Stream ads appear in the middle of your Reels videos, just like Ad Breaks. However, In-Stream Ads are shorter and are designed to work with shorter videos on Reels. You can place In-Stream Ads in your videos that are at least one minute long and earn a share of the revenue generated from those ads.
Difference Between Facebook In-Stream Ads and Ad Breaks
Facebook In-Stream Ads and Ad Breaks Ads differ in placement, format, and objectives.
In-Stream Ads are 5-15 second non-skippable video ads that play during other videos (mid-roll) on mobile devices. They appear after 60 seconds of the main video content and require sound. In-Stream Ads are suitable for four specific objectives: brand awareness and video views.
On the other hand, Ad Breaks Ads are short ads that appear before or during longer-form videos on Facebook, targeting videos with loyal fan followings.
These ads help content creators earn money by including short ads before, during, or after their videos.
Facebook automatically identifies natural breaks in the content to place these ads, or creators can choose their placements.
In-Stream Ads are short video ads that play during other videos, while Ad Breaks Ads are short ads that appear before or during longer-form videos, helping content creators monetize their content.
Staying Eligible for Monetization
Once you become eligible for monetization on Facebook, you must continue to meet their standards and policies to stay eligible. Facebook regularly reviews your content to ensure it meets its monetization policies. If you violate their policies, your eligibility status may be revoked, and you may not be able to monetize your content anymore.
How Do Facebook Ad Breaks and In-Stream Ads Compare To Youtube Earnings
Facebook Ad Breaks and YouTube earnings differ in revenue generation and payment policies. Facebook pays content creators based on the number of clicks, with earnings up to $8.75 per 1,000 clicks.
Conversely, YouTube shares ad revenue with creators, typically offering higher earnings for videos with more views.
To qualify for Facebook’s in-stream ad program, a page must have 10,000 followers, 600,000 minutes of total watch time in the past 60 days, and at least five active videos.
To qualify for its Partner Program, YouTube requires creators to have 1,000 subscribers and 240,000 minutes of watch time.
YouTube pays more to content creators compared to Facebook. YouTube shares ad revenue with creators, offering higher earnings for videos with more views.
An article from Digiday reported that Facebook pays $260 to $350 for every 1 million views, while YouTube pays around $2,000 for the same number of views. YouTube is generally considered more content creator-oriented and offers better earnings potential than Facebook.
Facebook Shut Down Instant Pages and Its Monetization
Facebook deprecated Instant Articles for publishers in April 2023, which should result in a loss of reach, decreased monetization, and increased costs for publishers. While Facebook prioritizes content moderation and reducing political content, publishers can look for alternative distribution and monetization methods.
Instant Articles are used to monetize through ads, Audience Networks, and branded content. Ads could be placed manually or automatically within the Instant Articles, adhering to specific format requirements.
Best way to monetize your Facebook content is by focusing on providing value to your audience and increase your organic reach. Monetizing your content on Facebook can be an excellent way to earn revenue and turn your hobby into a business. By understanding your eligibility status, meeting the requirements for monetization, and using the right monetization methods, you can start earning money from your content on Facebook. Just follow Facebook’s guidelines and policies, and your revenue will continue.
Facebook Monetization FAQs
How do I check my eligibility status for Facebook content monetization?
You can check your eligibility status for Facebook content monetization by going to the Creator Studio and clicking the Monetization tab. Your eligibility status will be displayed, and you can find out if you meet the eligibility requirements.
What are some options for monetizing my content on Facebook?
There are several ways to monetize your content on Facebook, including Ad Breaks, Branded Content, Instant Articles, Fan Subscriptions, and In-Stream Ads.
What are the eligibility requirements for Facebook Ad Breaks?
To be eligible for Ad Breaks, you must comply with Facebook’s Community Standards, have at least 10,000 followers on your Facebook Page, have at least 30,000 one-minute views on videos that are three minutes or longer, and be located in a country where Ad Breaks is available.
How much revenue can I expect to earn from Facebook content monetization?
The amount of money you can make from Facebook content monetization can vary depending on several factors, including the type of content, the number of views, and the country in which you’re located. However, Facebook offers a revenue split of 55% to creators for Ad Breaks, while Fan Subscriptions allow creators to earn up to 70% of the revenue generated.
What happens if I violate Facebook’s policies for content monetization?
If you violate Facebook’s policies for content monetization, your eligibility status may be revoked, and you may not be able to monetize your content anymore. Following Facebook’s guidelines and policies is important to continue earning revenue from your content.