US will continue to dominate internet traffic in 2017

Every year Cisco publishes their report on online traffic and data usage and this year’s report show some interesting information.


Cisco estimates that over 1.4 zetabytes of data will be transferred globally by 2017. To give you a perspective on how big the figure is, 1.4 zetabyte is equivalent to over 1 billion DVDs played every day for a year. The data traffic will increase from 44 exabytes per month in 2012 to 121 exabytes per month in 2017.

Only 32% of the world’s 7.2 billion people used internet in 2012. This figure will increase dramatically and over 48% i.e. around half of the world population will be using internet by the end of 2017. This means that the number of internet users will increase from 2.3 billion in 2012 to 3.6 billion in 2017.

With the ever increasing popularity of handheld gadgets, non PC devices will increase its share in the world’s data traffic by 2017. In 2012, 26% of the internet traffic was driven by non Pc devices but by 2017 this will increase to around 49%.

The report further adds that US will continue to be responsible for the most internet traffic generated. In 2012, US was responsible for around 13.1 billion exabytes of data per month. This figure will increase considerably and by the end of 2017, US will generate about 37.1 billion exabytes of data every month. China will be in the second place and even though its growth will increase from 23% to 27%, the total traffic generated per month will still be less than half of what US generates by 2017.

“Globally we’re seeing that really consumer traffic drives about 80 percent on average, about 80 percent of overall IP and Internet traffic,” Barnett says. “When we look at the United States in particular, it’s the number of devices that we’re seeing, devices and connections. So we have a lot more of the — on a per capita basis — tablets, high-definition sets, things like that. And our consumption is also much higher.”

The internet broadband average speeds too will increase. The average fixed broadband speeds will increase from 11.3 Mbps in 2012 to 39 Mbps in 2017.