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Trover Hailed As One Of The Best Promos At SXSW 2012 In Entrepreneur Magazine

When we were turned on to Trover just days before South By Southwest we knew they had something special. Trover didn’t get any of the Mashable mentions prior to or during SXSW yet they were still all over the place.

Discovery was the hotest app category at SXSW this year. Last year group apps were very popular but in 2009 and 2010 discovery was hot as well with FourSquare and the now defunct (because they were bought by AOL), GoWalla.

While people discovery apps like Highlight, Glancee and Sonar got most of the pre sxsw buzz this year, Trover was making it’s own headway. Trover is a place discovery app, connecting you with actual things you can go find out for yourself, like discovery hidden treasure troves. Trover connects you with the coolest places, coolest food, prettiest art work, etc. They do it in a very appealing UI with very little hiccups.

More after the break

Trover: Another Android App To Lookout For At SXSW 2012

We told you about one of our favorite apps that will be battling it out in the app war zone known as South By Southwest this weekend. Glancee is a people discovery app that connects people by interest. While many other tech sites are saying the win this year will go to an iOS app called “Highlight”, we think Glancee has a fighting chance because it’s a great app, and they didn’t ignore the calling of 300 million Android users.

Trover is another app that saw the power of going iOS and Android. Trover is a local discovery app that connects not just people, but places and things as well. Trover has a great, photo rich UI and even in smaller towns their seems to be a fair amount of usage already. Just wait until later in the week at SXSW and the screen will pop alive.

One thing I really like about Trover is that it shows you the pictures of things and places that users have taken by distance from you. But where some apps can set a distance, be it 1 ¬†mile, 10 miles, 20 miles etc, and then makes you change screens, Trover shows you distance while you’re scrolling down. So at the top of your screen are the images and photos within 1 mile, but as you scroll down the distance from you increases, all on one screen.

More after the break