When we were turned on to Trover just days before South By Southwest we knew they had something special. Trover didn’t get any of the Mashable mentions prior to or during SXSW yet they were still all over the place.
Discovery was the hotest app category at SXSW this year. Last year group apps were very popular but in 2009 and 2010 discovery was hot as well with FourSquare and the now defunct (because they were bought by AOL), GoWalla.
While people discovery apps like Highlight, Glancee and Sonar got most of the pre sxsw buzz this year, Trover was making it’s own headway. Trover is a place discovery app, connecting you with actual things you can go find out for yourself, like discovery hidden treasure troves. Trover connects you with the coolest places, coolest food, prettiest art work, etc. They do it in a very appealing UI with very little hiccups.
More after the break
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