Sonar is one of the hottest people discovery apps on the iOS platform. They were a runner up at TechCrunch Disrupt NY last May. I had the chance to meet CEO Brett Martin at TechCrunch Disrupt NY that’s where I found out that Martin grew up in Ocean City, Maryland, a town I had lived in for many years immediately out of high school. We had joked that when they made the move to Android he owed me an interview, after seeing Sarah Perez’ story about Sonar on Monday, it was time to call in that interview.
When Martin explained Sonar on the Disrupt battlefield he showed that Sonar showed people results based on place. For instance, using Sonar at Disrupt he found that there was a friend of a friend present, there was someone who went to the same college as him, and someone who and another who specialized in startups. All those results were relevant to Martin. From there, knowing just a kernel of information about someone else, helps break the ice.
More after the break