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Mobile Marketing

MMA Establishes Privacy Guidelines For Mobile Apps

The Mobile Marketing Association (MMA) has issued the final draft of their guidelines for privacy when it comes to mobile apps. As the mobile app ecosystem continues to grow by leaps and bounds, privacy within apps has become a hot button topic. In 2011 stories like this, about even very popular apps and the data

Eric Schmidt: Mobile Growing Faster Than Predicted

Google’s Eric Schmidt delivered the keynote address at the Interactive Advertising Bureau’s annual leadership meeting last week.  During his address Schmidt predicted that display advertising could grow to $200 billion worldwide up from $9 billion in the United States and $20 billion worldwide. Eric Schmidt offered up some great results in the mobile ad space.

Android Ties Apple for Ad Pie

Fortune Tech has compiled a nice chronological showing of Millennial Media’s mobile ad pie charts for the last year. The current October chart, released today by Millennial, shows a neck and neck tie between Android and iPhone. In their last report Android had 17% of the mobile ad clicks while Apple’s IOS held 56%. The

MMA CEO Wehrs to Scanbuy As Interim CEO

Scanbuy, a global leader in 2D Barcode technology announced today the exit of CEO Jonathan Bulkeley. Bulkeley had served as CEO since 2006 and is exiting to pursue other endeavors. Mobile Marketing Association CEO Mike Wehrs will step in to the role of CEO and President at on an interim basis and receive a