As smartphones and tablets continue on a speedy upward growth path, it’s only natural that more and more people are using their phones and tablets to watch the NCAA division one tournament. ComScore is calling this years tournament season “March Multi Screen Madness”.
Mobile is accounting for 20% of all online viewing of tournament coverage and games. That is more than double share of views of non-sports content using non PC devices. ComScore reports that on the first Thursday of the tournament (March 15th) sports related traffic went up to 79%. Traffic for other web content fell 2%
More after the break