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Jony Ive talks about how Apple names its products

Apple's Jony Ive on BBC Blue Peter

Jony Ive talks about how Apple names its products

When you are working in a multi billion dollar company as one of the important people in almost every product the company outputs, you will usually do not have enough time to travel to different continents and attend children’s TV shows. But as it happens, a few of such Apple’s employees have the time, as