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Homeless Hostpot

SXSW: What Was Wrong With The Homless Hotspots? OpED

There’s a lot of buzz about the marketing project “Homeless Hotspots” this year at South By South West Interactive. In the project, seen in the above Mashable video, 13 homeless men were charged with the task of recruiting passerbys to use their wifi for a nominal donation. The average donation was $2.00 for 15 minutes.