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Heather Harde

TechCrunch Wins The Engadget TechCrunch War

TechCrunch CEO Heather Harde now in charge of TechCrunch and Engadget (photo: TechCrunch/Cruncbhase)

A memo this morning from AOL’s CEO Tim Armstrong outlined a bunch of major changes within AOL’s advertising structure. AOL’s ad sales boss Jeff Levick is out and one of Armstrong’s confidant’s, Ned Brody is replacing him.

Armstrong, a former Google executive, has been trying to rebuild AOL into a premium content centered organization. Back in January it was reported that AOL still makes 80% of it’s revenue off of subscribers that are either too lazy to cancel their AOL subscriptions or don’t realize you no longer need to pay AOL to keep your AOL email address. Armstrong is hoping through some very lucrative content acquisitions, he can make a huge business out of AOL.com and AOL owned content sites like The Huffington Post, TechCrunch and Engadget.

A few months back TechCrunch founder Michael Arrington and Engadget’s Editor In Chief, Joshua Topolsky started throwing internet blows against each other in a widely publicized internal blog war.¬† When news of The Huffington Post acquisition started to surface Topolsky and most of his Engadget crew started a mass exodus for This Is My Next and now The Verge.¬† Senior Editor Nilay Patel, immediately followed suit.

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