Archives for

chitika

Samsung dominates Android traffic in North America

Samsung leads in terms of Android web traffic in the United States and Canada as compared to other Android smartphone and tablet brands. The information comes from Chitika, which based the results on online ad impressions they recorded between the dates of June 17 to 23, 2013. Chitika arrived at the results by analysing ad impressions from millions of smartphones and tablets, then classifying the impressions by the brand of the mobile devices.

chitika-samsung-north-america

According to the Chitika study, Samsung enjoys a massive 47.2 percent share of U.S. and Canada Android web traffic. Following Samsung by a huge gap is HTC, which only has 9.7 percent. Next in line is Motorola, with 9.5 percent, Amazon with 8.8 percent, LG with 8.3 percent, ZTE with 2.5 percent, Google with 2.5 percent, Huawei with 2.2 percent, Sony with 1.9 percent, Barnes and Noble with 1.3 percent, Kyocera with 0.9 percent, Asus with 0.9 percent, Pantech with 0.8 percent, Acer with 0.7 percent, and lastly, Toshiba with 0.5 percent.

Chitika suggests that Samsung’s significant lead is due to the company’s use of Android on most of its mobile devices, as well as its marketing know-how. Chitika cites a Wall Street Journal Report that mentions that Samsung has a very large marketing budget. Last year, the South Korean electronics giant reportedly spent $401 million in advertising, which is significantly higher than the $333 million that Apple spent in the same period. It supposedly helps, as well, that Samsung has a wide range of mobile devices, targeting various market segments.

Chitika likewise analysed the web traffic distribution from various Android-based Samsung devices. Their study revealed that 32 percent of the web traffic comes from the Galaxy S III, 25 percent from various unspecified Samsung smartphones or tablets, 14 percent from the Samsung Galaxy S II, 13 percent from the Galaxy Tab, 9 percent from the Galaxy Note, and 7 percent from the Galaxy S IV.

Chitika also draws attention to Amazon’s 8.8 percent share. Unlike many of the other manufacturers included in the study, Amazon does not sell smartphones, and only has the Kindle and Kindle Fire tablets to contribute to the Android web traffic. Chitika likewise reports that in a study released last month, the Amazon Kindle Fire was the top Android tablet with the largest share of web traffic in North America, second only to the Apple iPad, and followed by the Samsung Galaxy Tab family in the third spot.

via cnetchitika, wsj

Web Traffic Between Samsung Galaxy SIII, iPhone 5 Now Almost 50-50–Chitika

The competition between the Samsung Galaxy S III and the Apple iPhone 5 are hotter than ever in North America, if one bases on a recent research conducted by the online advertising network, Chitika.

chitika-study-samsung-vs-apple

According to the study, the flagship smartphone of the two electronic giants are now close to having equal amounts of web traffic. In particular, the Apple iPhone 5 has 51.0 percent of the amounts of web usage whereas the Samsung Galaxy S III has 49.0 percent.

Chitika arrived at this conclusion by using millions of samples from U.S. and Canadian smartphones. These samples are taken from the Chitika Ad Network between February 1st to February 9th. Chitika relied on what is known as a user agent analysis, which allowed the company to analyze the usage rates of various devices.

Furthermore, Chitika examined how the two smartphones fare when compared against the larger context. The Apple iPhone 5, as per the data, has 6.6 percent of the web share; the other Apple iPhone units make up 34.9 percent; the Samsung Galaxy S III has 6.4 percent; other Samsung smartphones comprise 14.2 percent; and all other smartphones, 37.8 percent.

Combined, the web usage from the Samsung Galaxy S III and the Apple iPhone 5 make up 13 percent of the web traffic in the United States and Canada.  All Samsung and Apple smartphones, meanwhile, make up 62.1 percent of the web traffic generated in the same continent. Chitika observes that the number is lower than the previous study they conducted regarding web traffic back in October last year. Chitika offers that this shows how “there has been some more diversification, rather than uniformity, within the smartphone marketplace over the past four months.”

The data from the October study indicates that around that time, Apple had 46% of the web traffic, which is a bit higher than the 41.5 percent they generated in the more recent research. On the other hand, Samsung used to have a 17 percent of the smartphone web traffic in October, but now have 20.6 percent.

via chitika

Over 60% of iPhones are running iOS 6

With iPhone 5, Apple also launched the next version of its popular mobile operating system, the iOS 6. There are many controversies that are surrounding this update of iOS. When it comes to software, Apple is assumed to pay a lot of attention to very minute details and the outcome has been pretty neat until now. Apple seems to have gone wrong with their decisions with iOS 6 which has led to humiliation of the company on a mass scale.

For iOS 6, which is a major upgrade over iOS 5, Apple has been delivering the updates over the air (OTA update), which means users can upgrade their device without actually having to connect it to a computer. That’s pretty awesome and most of the Android devices also allow this, but what’s interesting is the rapid rate at which users are upgrading their supported iOS device to iOS 6. Chitika, a renowned web tracking company says that nearly 60% of the iPhone users performed upgrade to iOS 6 merely days after it launched on September 19th. According to the stats, more than 45% of iPad users have also updated their devices to the latest iOS, and iPod Touch users were also quick enough to jump the bandwagon.

For those who haven’t updated yet, the update will appear in your Settings app in Settings > General > Software Update, but do it with caution because iOS 6 isn’t flawless. If you have been following the hullabaloos surrounding this OS, you will be thrilled to know that Apple allowed that to happen. Apple is a great brand and the company is growing rapidly not only in terms of market capitalization, but also as a brand. The iPod brand has become so popular that people from every corner of the world are aware of it. To testify this, Interbrand released its annual Best Global Brand Report for 2012 today and according to the report, Apple has climbed to the second place, whereas the first place is captured by Coca Cola’s universally identifiable brand.

Apple has definitely accomplished to deliver a smooth roll-out, but is the update worth is a major question and many say a straight no. Apple CEO Tim Cook has already made a public apology in connection with Apple Maps and has promised to fix it as soon as possible, but according to other reports, Apple won’t be able to correct the problems any time in the near future. As a first step toward correction, Apple has made changes on its website which previously read “the most powerful mapping service ever”.

On the plus side, the iOS 6 comes with 200 new features which should enhance the usability of the device. Ignoring all the downsides related to the update, Apple is undoubtedly the fastest company when it comes to updates. Updates are rolled out pretty slowly in Android, but that depends on the manufacturers too because Google Nexus are normally the first ones to get the updates as Google issues the updates directly. What are your thoughts on this?

Source: Chitika

Nexus 7 Usage Figures are ‘Impressive’ – Chitika

The ad company Chitika reports that usage figures coming from the Nexus 7 tablet are very high on its ad network as compared to those coming from the iPad. Specifically, for every 100 impressions from the iPad, there are 0.3 impressions from the Nexus 7 tablet.

Of course, 100 is still much greater than 0.3, but it should be noted that the Kindle Fire, which was a huge tablet success last year, registered similar figures. This statistic, according to the folks at Chitika, is already a feat, especially since the Nexus 7 tablet has not been available in the market for a long time.

The ad company, however, cautions that the data is only limited to those websites which carry their advertisements. These advertisements are the ones shown on mobile devices.

To date, Google has not released any information yet on just how many units of the Nexus 7 tablet it has sold since it was made available in the market. Recently, however, its 16GB model of the tablet has sold out on Google Play, and on some third-party retailers like Office Depot, GameStop, Staples, and Walmart. Yet, exactly how successful it is will be unknown unless Google reveals those figures. The sell-out, for its part, is not a reliable indication of its accomplishment. It could either mean that Google indeed sold a lot of tablets or that the company simply produced too little a number to meet the demand for the 16GB model.

Chitika analysts predict that once Google is able to cope with the demand, these figures will increase further. It could even surpass the success attained by the Kindle Fire or the Motorola XOOM.

All these considered, Google would be facing some competition once Apple and Amazon release their new tablets. Amazon will have several follow-up devices to the Kindle Fire tablet, while Apple is said to be preparing a 7-inch version of the iPad. These devices are expected to debut later this year.

Via techcrunch