A new survey from Velti suggests that smartphones may cut into advertising revenue for the Super Bowl. Not only is Sunday’s football game the biggest sporting event in the U.S. it’s also the largest ad revenue generating event in sports.
Velti, a leading global provider of mobile marketing and technology, released the results of a survey which said that 60 percent of mobile users plan on using their mobile device during the big game. Top research firm Harris Interactive performed the study for Velti.
More after the break