Archives for

advertising

Why is nobody talking about the game-changing HTC One (E8)?

When rumors of a possible plastic-made, low-cost but otherwise top-shelf HTC One M8 counterpart first cropped up, most of us laughed. No way could HTC afford shrinking their profit margins so drastically, we thought to ourselves. After all, build materials, no matter how “premium” or shoddy, make up merely a tiny piece of a smartphone’s

Should app developers build for Android first?

Android is, to date, the most popular mobile platform, both in numbers and in growth. And with development outfits starting to focus on a mobile-first approach, one might wonder whether this also translates to an Android-first approach in developing applications. And yet even if Android had an install base of hundreds of millions, the fact

New York Times Moves Toward Netflix Model as Ads Decline

Mark Thompson, CEO of the New York Time is taking a leaf from Netflixs’ book and moving over to the subscription model for it’s services in a bid to drastically change the publisher into an internet company that relies less and less on advertising revenue. In an interview with Thompson he said “the creation of

Nexus 7 Gets Some Advertising on Google Homepage

With the Google Nexus 7 not selling as well as analysts expected (mainly due to the lack of advertising) Google has put up the Nexus 7 tablet right in the middle of its homepage. Since that page only gets a very minor amount of traffic, you’d highly doubt that this would be a good advertising

Samsung Mobile Wins Big Advertising Award

The American Advertising Federation tenth district has presented Samsung Telecommunications America (Samsung Mobile) and their ad agency with the 2012 Innovation and Leadership in Advertising Award.  Samsung Mobile was chosen for their “ground breaking and inventive advertising programs”. Most of those programs in 2011 & 2012 focused around the Apple iPhone Fan Boy commercials that

Developer Tools: Millennial Media’s Self Serve mMedia Tool Goes Live At MWC

Millennial Media, the independent leader in mobile advertising, took some time at Mobile World Congress to announce that their mMedia self serve tools have gone from beta to full release. mMedia allows developers and advertisers to reach over 200 million global mobile users with Millennial Media’s advertising platform.  Millennial’s new mMedia campaigns are easy and

Sony To Back New Xperia Line With Heavy Marketing Budget

Sony was once synonymous with mobile entertainment. Everyone I knew owned a Sony walkman and then later a Sony discman. Sony was struggling with their entrance into the smartphone world while they were partnered with Ericsson. Sure they had a few hits before smartphones, but for some reason the Japanese electronics giant couldn’t keep up

Mobile Devices Cutting Into SuperBowl Advertising?

A new survey from Velti suggests that smartphones may cut into advertising revenue for the Super Bowl. Not only is Sunday’s football game the biggest sporting event in the U.S. it’s also the largest ad revenue generating event in sports. Velti, a leading global provider of mobile marketing and technology, released the results of a

Japanese Carrier KDDI Sending Ads Through Notification Bar

Japanese Carrier KDDI has started a new form of advertising that has people in an uproar. They are using Android’s notifications bar to push ads to Android devices. The service is opt out which means that a customer gets it regardless of whether they want it or not, and then can decide to opt out.

Chartboost Opens Up It’s Beta To Android Developers

Chartboost, a relatively new way for Android developers to monetize their games with in game advertising, has just opened up their beta to all Android developers. Chartboost has been in a closed beta with top Android developers Animoca and Storm8. Now out of beta, Chartboost is reporting that several big name Android game publishers are