If you did not know, AdMob is a platform which allows you to place ads on mobile apps, and target them to the right people based on location, phone model and platform, etc. AdMob offers advertisers a great deal of flexibility while creating and publishing their ads. Google had acquired the company in 2010 at a price of $750 million, which was no gamble, looking at the number of mobile devices sold each year. Mobile advertising is huge today, and Google has been planning to cash in on it.
Now Google has revealed that they have integrated AdWords into AdMob, which opens up a host of opportunities for advertisers. They will have a chance to market their products through the 300,000 apps that come under AdMob’s sphere of influence. There are about 1 million advertisers on AdWords, and Google has done a commendable job of bridging the gap between them and mobile advertising space. They’ll be able to target their ads to particular tablet models and phones. They can even choose which apps they wish to place their ads on, which can be crucial in getting their message across to the right demography.
Google has already placed a new campaign type in AdWords named “mobile apps”. To quote Google:
AdWords advertisers’ will now have access to mobile app inventory from directly within the AdWords interface, giving them the ability to create and manage ad campaigns that run across more than 300,000 mobile apps in the AdMob network. Advertisers will be able to easily build, launch, and optimize their mobile campaigns across multiple platforms, and have full transparency about where their mobile ads run.
What’s next for AdWords? With the introduction of mobile ads, you might think Google has all bases covered, but you’re wrong. Google now wishes to achieve success in the field of video ads, which might be the next thing to get incorporated into AdWords.
XYlogic released a report today detailing the mobile ad networks that are touching Android devices. While Google owned Admob, still takes the cake as the largest ad supplier to Android applications, Millennial Media is still on top as the largest independent mobile ad network found in Android apps.
Admob is a Google owned company. It was created in 2006 by Omar Hamoui who sold it to Google in 2009 for $750 million dollars. Naturally because Android is a Google product, developers have largely adopted AdMobs ads for their apps.
The study released by Xylogic clearly shows that developers are working up an app-etite for services outside the Google family. In fact 34% of the top apps that use mobile advertising for monetization use a Millennial Media SDK. These apps represent 48% of all downloads in October among the top downloaded apps with mobile advertising.
Here are some of the top findings from xylogic
– 50% of the Top 1000 Downloaded Apps on Android in October have at least one mobile ad network or mobile ad exchange SDK
– 22% of the Top 1000 Downloaded Apps on Android in October have two or more mobile ad network SDKs which indicates that slightly less than half of all the top downloaded apps have at least a second, alternative service provider to choose from.
More after the break
Android developers, are you using Millennial Media for your ads? If you’re not you should be. Millennial Media, the mobile advertising platform, has just announced on their blog some new enhancements that developers should check out.
Millennial Media is now offering developers the ability to register up to 100 test devices so that they can test out how ads will look and feel within their apps before they upload them to the Android Market for real distribution. Millennial is hoping to make it fast and as easy as possible for developers to integrate their SDK and test it without impacting user experience. Millennial allows up to 100 test devices but Android developers can swap out test devices anytime they’d like. This way you’re sure that your app will look and feel the way you want it, with the ability to effectively monetize, without disrupting the user experience.
Millennial Media is the largest independent mobile ad network available today to both iOS and Android developers. If you’re not using Millennial yet you should check out this site and get a free consultation. Your apps could start making you money almost immediately.
Source: Millennial Media
Millennial Media, the largest independent mobile ad platform in the world, publishes a monthly report called Mobile Mix. The Mobile Mix report gives a more accurate snapshot of the state of the mobile device industry because Millennial Media uses actual devices on network as opposed to shipping vs sales vs activations. Millennial Media’s ad network serves up over 30 billion impressions per month and the data in the Mobile Mix report is measured by devices/OS touching their network.
Much more after the break