It can be important to obtain verification for your business or brand on Facebook. Not only does it increase discoverability, but it also establishes credibility for your brand or company online. It can also prevent other people from impersonating or spoofing your Facebook page. Once you’re verified, it makes it easier for Facebook users to find and connect with your business online. They can see that your Facebook page is the real page with that blue or gray check mark, and as we said, this helps users identify that your Facebook page is the real page for your business.
If you follow along below, we’ll take you step by step through the process of getting your account verified on Facebook.
Do you need Facebook verification?
Social media services don’t verify everyone at the drop of a hat. You need to have good reason for verification, and this requires you to have a well established brand or be the representative of your own business. For business pages, again, you need to be well established for Facebook to even consider your page for verification.
Like we mentioned, verification is a way for pages and businesses to establish credibility and prevent impersonation online. If you believe that your account has enough of an established audience to put in a submission for verification, we can start the process of getting your brand or page that blue or gray check mark.
What verification do you need?
There are actually two forms of verification Facebook. One is a blue check mark and the other is a gray check mark. Applying for the right check mark is the most important part of the verification process. If you apply for the wrong one, you’ll automatically be denied.
The differentiation is pretty simple — the blue check mark is for public figures, media companies, or large brands.
Gray verification badges are designed for businesses specifically. If you have a business, you can apply for the gray check mark. If you have a business that has multiple Facebook pages for different locations, you can add a gray verification badge to each one of these.
After you determine what form of verification badge you need, we can start the process of getting your page that blue or gray check mark.
How to get verified
Starting the verification process is actually quite easy. Go to your Facebook page and click on the Settings menu. Next, click on the General tab. Under this tab, just click on the Page Verification option.
Next, just click on the Verify This Page option and then select Get Started. Here, Facebook will allow you to choose options for instant or detailed verification. For instant verification, Facebook will give the business number you have listed on your page a phone call and provide you with an automated verification code that you have to enter in one of the boxes. Next, Facebook provides you with the appropriate check mark for your business.
The other option is to provide documents for verification. You’ll have to upload a piece of documentation that clearly shows your business’ name and address. Facebook can take a long time to verify this way — they say approval or denial can happen within 48 hours, but can take as long as 45 days.
If you want to apply for the blue check mark, your page needs to be in one of the following categories:
- Popular Brand or Businesses
- Government Officials
If you need to change your business category, you can do so by going into About > Category. This process is a little more intense than the gray check mark. You’ll have to write a compelling essay on why Facebook should verify you, but on top of that, you’ll have to make sure your profile is completely filled out — you’ll need an accurate biography, a real photo of you, a cover photo, a link to your website, and, of course, a Photo ID (such as your drivers license).
Facebook will get back to you in two to five days with approval or denial of your request. To improve your chances of approval, it’s good to provide them with press coverage of you or your brand, and possibly even a link to a Wikipedia article.
As you can see, it’s quite easy to grab the gray verification badge for your business. But, if you’re trying to verify as a personal brand or public figure, the process is a lot more difficult. If you get denied, don’t be afraid to apply for verification again when your brand grows more in the future.