Android’s market share hits 81%

Here is the latest update on Android’s market share. As of the third quarter of 2013, our favorite operating system already controls 81% of the smartphone market, according to research firm Strategy Analytics. This is an improvement over the 75% market share that Android garnered during the same quarter in last year.


Coming in at second place is Apple, which now has a market share of 13.4%. This figure is slightly below what it received during the third quarter of 2012, which is 15.6%.

Next on the list is Microsoft, which has 4.1%, an increase over the 2.1% share in Q3 2012. Then comes BlackBerry, which has 1.0%, which is lower than the 4.3% it snagged in the past.

Other operating systems currently have 0.2% of the market, a decrease compared to the 3.0% market share that they enjoyed last year.

Strategy Analytics also provides data on the number of shipments that each operating system registered for the third quarter of 2013.

Android was able to reach 204.4 million shipments, a considerable increase compared to the 129.6 million units it shipped in Q3 2012.

Apple, for its part, shipped 33.8 million units, which is likewise higher than the 26.9 million units that were recorded previously.

Microsoft’s shipments jumped from 3.7 to 10.2 million units, whereas Blackberry’s slid down from 7.4 to 2.5 million units.

Other operating systems only had 0.5 million units shipped, which is much lower than the 5.2 million units that were recorded in Q3 2012.


Strategy Analytics surmises that Android is showing better performance than Apple in the market because of the relative lack of Apple products targeted at the low-end market segment. There may be some changes during the present quarter, however, because of the demand for the Apple iPhone 5s. This means that Android would need to be more competitive to snatch back the increased market share that Apple will likely get during the fourth quarter of 2013.

The research firm also underscored the rate at which Microsoft Windows Phone is growing, saying that currently, it is the fastest growing smartphone mobile operating system. Microsoft owes this largely to Nokia, which is propelling its market share upward in the United States, Europe, as well as Asia. However, it needs to step up its game in other markets, particularly in Africa, Japan, and South Korea.

As for BlackBerry, Strategy Analytics says that the plunge of its market share is because of the weakness of the BB10 devices.

Click here for our previous report on Android’s market share in the United States.

via cnet