It’s now more important than ever to get your Facebook posts in front of eyes, especially if you’re running a business page. Facebook has changed its algorithm for its social feed quite a lot over the years, and now, it’s actually quite difficult to create an engaging post that will get the most amount of attention online.
But, even when you and your team puts in the work to creating a great Facebook post, it’s almost like they still don’t get seen. While your post might be engaging, chances are, you’re posting at the wrong time of day for your followers as well. Yes, that’s right — not only do you have to put in the work of creating an excellent Facebook post, you also have to make sure that it’s being posted at the right time so that you can get the most amount of eyes on it.
So, if you follow along below, we’ll show you the best times that you can publish your engaging posts on Facebook.
Why should you worry about times?
It’s actually extremely important that you worry about times when you post on Facebook. If you don’t post at times when people are most on Facebook, you’re not going to get any likes or engagements, and especially no shares. When you don’t have these things, the first people that Facebook “serves” your post to won’t see them, thus they won’t engage with those posts, and because they’re not engaging with those posts, other people on Facebook won’t see it either. That means your product or service is getting a minimum level of exposure.
It’s like a domino effect — when people start to like and comment on your post, it gets served to even more people on Facebook. And then when those people see it, like it and comment it, it gets served to even more, and so on. This effect is multiplied when people start sharing the posts, too.
As you can see, it’s pretty important to make sure that you’re posting engaging Facebook posts during prime times that people are on the social media service. By doing that, you’re getting your product in front of the most eyes possible, increasing the amount of potential inquiries you’ll receive, thus increasing your potential sales, and hopefully, successful sales.
What Times Should You Post?
So, the best times to post on Facebook you get from your own data. It’s worth going on a trial run and posting on your Facebook page all throughout the day for a week. Then, compile that data, and you can see where you’re getting the most likes, the most engagement, and the most shares. For your industry, what that data tells you is probably the best time that you post on Facebook.
If you don’t have that data available or don’t want to do a trial run to acquire that data, there are plenty of studies that have identified some of the best times to post on Facebook. The first, by marketing giant HubSpot, says that the best time to put your business posts up on Facebook is from 1 p.m. to 3 p.m. on Thursdays and Fridays. If you want some all week long times that you can post on Facebook, CoSchedule has found that the best times are between 1-4 p.m. late into the week and on the weekends.
Try posting during these times and see if your Facebook engagement goes up. A lot of it depends on the industry that you’re working in, which is why your own data is the best data.
You can do some things to make posts more engaging as well. You can add photos to your Facebook posts, which make them more alluring. You can also offer Facebook exclusive discounts and coupon codes, which can very quickly increase engagement. You could also run a giveaway on your Facebook account, which is known to astronomically increase engagement and even page likes.
As you can see, there are a couple of best times that you can try and post on Facebook. But, as we’ve already mentioned — you have the best data available to you already: your own data from posting on Facebook. The best way to find a good time is to compile your Facebook Insights, and see when your posts are being the most successful. Start posting at those times, and you’ll begin seeing some upward momentum on your Facebook’s business page.