If you haven’t heard of Twitch before, you’ve probably been living under a rock. Twitch is the video game streaming platform that everybody is talking about, and making a ton of money with. Top Twitch streamers are bringing in hundreds of thousands of dollars per year, which is giving new and young streamers the hope that they can turn Twitch into a full time career. Simply playing video games and streaming online has become hugely profitable. For just one example, Fortnite streamer Ninja makes around $500,000 per month just playing Fortnite. This money comes from subscribers, donations, bits, and sponorships, but that’s still a crazy amount to make just on Twitch.
So, how do you yourself get a piece of this super profitable pie? Follow along below, and we’ll show you a couple ways that you can make money with Twitch.
One of the first ways that you can make money on Twitch is by gaining subscribers. This does require that you gain a following on Twitch, which can take quite some time. Still, Twitch will allow people to subscribe to you for $4.99. This will open up a bunch of benefits to subscribers, such as no advertisements, special emoji they can use, and more. About half of that $4.99 goes to Twitch, and the other half goes to you. As you can see, if you have a lot of subscribers, that can make you a substantial amount of money on a per month basis.
Twitch will also allow partners to run advertisements on their channels. Once you become a Twitch Partner, the ad block will open up, and a button will appear on your account to run ads. You can choose how long these ads run for, as well as the length of the ads. When they run, you get paid on a CPM model, so you’ll get money per 1000 impressions you make. How much you get all depends on how much Twitch takes out of the cut, and then how much the advertiser is willing to pay. If you have a $10 CPM, you’ll get $10 per 1000 impressions. That means you’d get $100 for 10,000 impressions, and so on.
You might also want to consider the revenue that Sponsorships can bring in. The formula is that companies want their products in front of eyes, so they’ll pay you a chunk of money to run an advert or talk about their product on air. The company will usually want information like how many impressions you get on a per month basis, and that’ll usually determine how much they want to spend on the sponsorship. You can potentially make a lot of money on sponsorships, as there are a lot of companies who are willing to invest in these. There are some Twitch streamers that are making tens of thousands of dollars per sponsorship, and that’s usually on just a couple of streams. Of course, you do want to find a balance, as you don’t want to frustrate your viewers with constant advertisements.
Bits are ways that streamers can make money as well. Bits are extremely cheap for viewers to purchase, and Twitch gives the streamer one cent per bit used to “cheer” in chat. If a viewer uses 100 bits, the streamer would get a dollar. It’s pretty cheap, but if you get a lot of people giving you bits, you can make decent money this way. It’s essentially a supposedly cheaper way to people to support their favorite streamers — even those that don’t have a lot of money can support you with bits in this way.
Donations are definitely irregular, but they are a pretty viable way to make money on Twitch. Viewers will simply support their favorite Twitch streamers with donations just because they want to. This can be pretty irregular income, but depending on the connection that you make with your streamers, you can get some pretty substantial donations. Donations also usually happen around the holidays, so depending on the amount of subscribers and viewers you have, you might net a couple thousand per year in donations. Subscriptions, sponsorships, and advertisements are much more stable for bringing in Twitch income.
Making income with Twitch all depends on how many viewers you can garner. The more viewers you have, the more people you entertain, and thus the more people that have a potential to subscribe, support you with donations and bits, and more. The more people you get watching your stream, the more of a success you’ll be on Twitch, which will provide you with more and more opportunities to make money on the streaming platform.