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Report: Google to discontinue the Nexus moniker this year


The #Nexus lineup hasn’t exactly been lucrative for #Google over the years. Although it showed great promise initially, the Nexus phones never could match up with the OEM versions of Android smartphones. And it seems like Google has finally come to a decision now with regards to the future of the Nexus program.

A new report is mentioning that Google is going to ditch the Nexus branding with its forthcoming phones, sticking to a different moniker instead. What this moniker will be is anybody’s guess, but it’s certainly very big news given how Nexus devices have been synonymous with pure and unadulterated versions of Android.

What’s interesting is that the company will apparently make custom software optimizations to these new phones, so one won’t be able to call it stock or vanilla Android. To give you a better idea, this new software experience won’t be anything like what we see on beta builds of Android 7.0 Nougat. So perhaps Google will design a separate UI with some exclusive features just for these new phones.

There’s still quite a lot that we don’t know about this (allegedly) proposed plan, so it would be unfair to jump to conclusions just yet. What do you make of this whole thing? Good idea or bad?


Via: Android Central

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