HTC’s #Grip wearable has been delayed before and the Taiwanese manufacturer has pushed the release even further now. According to #HTC, the Grip fitness band will now release sometime in Q1 2016 as part of HTC and Under Armour’s plans to release a “fully integrated digital ecosystem of products“.
“As we continue to develop the Connected Fitness platform and elevate our product offerings, Under Armour and HTC have decided to launch a fully integrated digital ecosystem of products early next year. This global launch will provide the tools needed to help athletes of all levels track, manage and improve their health and fitness. Our teams have done a remarkable job bringing these products to life and we’re excited to share them with the public soon.”
We can’t necessarily say that we’re surprised, given that the Grip fitness band wasn’t exactly being hotly expected by the industry. But whatever the issues that the company was facing, it’s good to see that they have made it public rather than keeping it hidden. The fitness wearable market has gotten heavily crowded now, so HTC and Under Armour will have to step up their game if they want to make any impact on the industry.
The Grip fitness band is expected to be priced at $199 and should be up for grabs by early 2016, well we hope so at least.