A new report has shed light on ASUS‘ changing fortunes in the mobile industry. It is being said that the Taiwanese manufacturer, shipped 1.5 million handsets in May, with most of its sales coming in the Asian region. While this might not be a massive figure compared to giants of the industry like Samsung, Xiaomi, Lenovo etc, this goes to show that the company has done a lot of work to return to profitability in the mobile industry.
The change in fortunes can be accredited to the launch of the ZenFone 2, which has up to 4GB of RAM and a budget price tag. This has appealed to the masses on a global scale. The company also has a variety of other handsets from last year that are still selling in the market, which might have had a part to play in these figures.
The company hopes to touch the 2 million mark by the end of June, which seems like a realistic target given the devices it has on offer right now. ASUS has high ambitions from the tablet market as well, with up to 8-10 million devices expected to be shipped before the end of the year. The company only recently launched two models of the new ZenPad series, which could prove to be a success for the company.