According to a new report, Android accounted for 45.77% of overall mobile ad revenues with iOS making up for 45.44% in the first quarter of 2015. This is a significant milestone for Android, even though the margin of the lead is relatively slim.
iOS has always had the upper hand on Android with regards to revenues, but it’s good to see the tide changing gradually. These figures were accumulated by Opera Mediaworks and could only increase over the coming months.
China, which is one of the world’s largest smartphone markets has a large following for Android devices. In a market such as this where major players like Xiaomi, Huawei, Lenovo etc compete with each other, Android marketshare has seen a massive increase over the past couple of years.
Android marketshare has reached nearly 80% now, which speaks volumes about the growth of the platform. But that means nothing unless the developers are being rewarded too, and that’s exactly what’s happening now with ad revenues seeing an increase.