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HTC to no longer make ‘mini’ phones

HTC One mini

HTC has tried its hand at the ‘mini’ smartphone segment with the likes of the One Mini and the One Mini 2 over the past two years. However, the two smartphones have barely seen any success in the market given the emergence of bigger phones. The company seems to be aware of this situation and has mentioned that it is moving towards what the market wants i.e. bigger phones.

While speaking during the announcement of the One M9+, HTC’s President of North Asia, Jack Tong said – “Overall the industry is moving towards new phones over 5 inches in size and our product roadmap is close to that of the industry,” suggesting a switch from last year’s principles.

This makes sense for the company as it can focus more on its midrange and high end offerings, thus reducing the wastage on R&D for mini phones which barely have any impact on the industry. The company gave hints of this recently when it announced that the One Mini and the One Mini 2 will not be receiving the Lollipop updates.

Source: Focus Taiwan

Via: Droid Life

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