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Google, Microsoft and Amazon believed to be paying Adblock to whitelist ads

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Adblock is a widely popular extension for browsers which allows users to browse the internet without worrying about annoying ads or pop-ups dominating the screen. The service has over 50 million active users according to the most recent findings, which tells us a lot about its popularity.

However, a new report from Financial Times suggests that Google, Microsoft as well as Amazon could be looking to sign a secret deal with the developers of Adblock to whitelist certain ads. Eyeo, which is responsible for Adblock, is reportedly looking for a 30% cut of the total revenues that ad services would make after being unblocked.

The report further says – “The deals, which are confidential but whose existence has been confirmed by the Financial Times, demonstrate that some of the biggest participants in the $120bn online advertising market see the rise of ad-blocking as a material threat to their revenues.”

It is said that Eyeo offers this service for free to some small time advertising agencies. But considering that the likes of Google have a lot riding on ad revenues, they’re apparently looking to make the best of the situation. This report essentially means that you might start seeing ads on some sites owned by Google in the coming days.

What do you think of this report? Perhaps it’s time to start looking towards alternatives.

Source: Financial Times

Via: 9to5Google

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