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Huawei to focus solely on high end devices, targets 100 million sales mark

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Huawei could be taking some cues from Sony as it plans to shift its focus solely towards high end devices this year, a report says. The Chinese manufacturer has been quite active in the midrange and low end market segment with its Ascend and Honor series of smartphones.

However, with shrinking profits and the increase in competition from regional rivals like Xiaomi, it was only a matter of time before Huawei started focusing on the high end devices. Huawei believes that there’s very little margin with low end devices, despite its ability to double shipments. So this decision seems to have been taken strictly from a financial standpoint.

This doesn’t mean that the company is completely moving away from midrange devices but merely that it doesn’t plan to invest too much time on budget devices. So you can still expect to see midrange devices from Huawei in the wild, but just not in the same number as the market is currently accustomed to.

The company has set a new target of selling 100 million smartphones by the end of 2015. It’s not an easy target to achieve by solely focusing on the top end market, so Huawei would hope to make some impact with its midrange offerings as well.

Source: The Wall Street Journal (requires subscription)

Via: Fierce Wireless

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