SwiftKey for Android goes permanently free, adds paid theme packs

SwiftKey for Android goes permanently free, adds paid theme packs

SwiftKey doesn’t exactly need an introduction. It’s among the best third-party keyboard alternatives available for Android, and features like extremely smart predictive text make it the top choice for many. Well, it looks like the popularity of SwiftKey is only set to grow, as the keyboard app has now gone completely free for current and future users.

SwiftKey has been priced at $3.99 since it launched on Google’s mobile OS a couple of years ago, and its developers hope that dropping that price completely will help it target users in developing markets where consumers are “less willing to spend money on an augmented version of something that already comes on their phone or tablet.” However, SwiftKey won’t be completely giving up on making money – going forward, the company will sell premium themes for the keyboard at around $1 per theme, while offering a free $5 theme pack for users who paid for the app before it went free.

The free version of the app is already live on the Play Store, and also introduces the SwiftKey store for buying themes, a number row and over 800 new emoji. While offering its app for free, SwiftKey might not make as much money as it might have done previously, but the move is surely going to be a problem for other third-party keyboards, as a free app that’s considered to be among the best will surely have a bigger lure for users.

Via: Forbes | Source: Play Store

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