HTC hires ex-Samsung marketing executive

HTC One (M8)

With marketing having a huge impact on the buyers and customers, it’s obvious that manufacturers are taking it very seriously. And Taiwanese manufacturer HTC has decided to make some drastic changes to its marketing team by snatching up the ex-Samsung marketing chief Paul Golden. It is said that Mr. Golden will now be a consultant to HTC chairwoman Cher Wang, so he will be very closely involved with the marketing affairs at the company.

Paul Golden has been working with Samsung through its rising phase which involved the launch of several Galaxy devices that have now become a household name. With HTC not doing all that well as far as marketing is concerned, this new addition to its roster of employees will certainly go a long way in improving its brand image.

HTC’s recent ads include the one from Gary Oldman, while the latest involves Robert Downey Jr as well. You can watch two of the latest HTC commercials for the One (M8) below.

Will this new move from HTC help them gain some much needed global attention? Only time will tell.

Source: Bloomberg

Via: Android Police