OnePlus is a new smartphone maker that has been in the spotlight recently. Its initial offering called the OnePlus One boasts of premium specifications while being priced lower than the competition. The device sports a 5.5-inch 1080p Full HD display, 2.5GHz quad-core Qualcomm Snapdragon 801 processor, Adreno 330 GPU, 3GB of RAM, 4G LTE support and is priced starting at $299.
OnePlus was formed by Pete Lau who resigned as VP of Oppo. During the formation of the company Lau said that he wanted to create the “best possible product for users worldwide.” A lot of questions were asked back then on who really owns OnePlus with Lau denying that Oppo wholly owns OnePlus. People noticed that the OnePlus One even looks similar to the Oppo Find 7 which fueled further speculation. Lau however downplayed this saying that “perhaps it’s because our aesthetics standard trends to be similar” further adding that, “all phones nowadays looks like iPhone.” Then there’s also the announcement made that Oppo would be manufacturing the first smartphone of OnePlus.
New documents coming from the Shenzhen Municipal Market Supervisory Authority (SIPO), a Chinese regulatory agency, shows that OnePlus has one stockholder and guess which company it is? If you guessed Oppo then you are right. This is really controversial as it goes against the very reason that OnePlus was supposedly created for. If the documents prove to be true then it might mean that Lau’s departure from Oppo might have been staged.
Is this a new marketing strategy of Oppo? While Oppo devices can easily be bought in the market the same cannot be said for OnePlus devices. Right now the only way to get the OnePlus One is if you are one of the first 100 customers who will smash their current smartphones on video. Then the only way to get the device is through a received invite. After a while it will then become available to the public.
Whatever controversy the company is facing I doubt if it will affect their product since most consumers today will take into account the smartphone itself. If the product is good then whoever owns the company will not matter at all.
OnePlus One Technical Specifications
- Dimensions: 152.9 x 75.9 x 8.9 mm
- Weight: 5.71 ounces (162 g)
- Connectivity: GSM 850, 900, 1800, 1900MHz ; WCDMA Bands: 1/2/4/5/8 ; LTE Bands: 1/3/4/7/17/38/40
- Operating System: CyanogenMod 11S based on Android 4.4
- CPU: Qualcomm© Snapdragon™ 801 processor with 2.5GHz Quad-core CPUs
- GPU: Adreno 330, 578MHz
- RAM: 3 GB LP-DDR3, 1866MHz
- Storage: 16/64 GB eMMC 5.0, available capacity varies
- Sensors: Accelerometer, Gyroscope, Proximity and Ambient Light
- Battery: Embedded rechargeable 3100 mAh LiPo battery
- Display: 5.5 inch JDI 1080p Full HD (1920 x 1080 pixels), 401 PPI with Corning gorilla Glass 3 protection, 4K resolution video with stereo recording Slow Motion: 720p video at 120fps
- Rear Camera: 13 Megapixels – Sony Exmor IMX 214
- Front Camera: 5 Megapixels