Last year Amazon launched its own virtual currency called Amazon Coins which could be used to buy apps, games, and in-app items on the Kindle Fire. It was first introduced in May last year initially available to U.S. customers only. Today, the company announced that customers in the US, UK and Germany can now use Amazon Coins on their Android smartphones or tablets.
Android device owners will now be able to pay for games, or make in-app purchases using this virtual currency that was previously only available on the Kindle Fire. Customers just need to download the latest Amazon Appstore on their device to access their existing Coins balance. To download the Amazon Appstore on an Android device make sure that to allow installation from Unknown Sources by going to Settings, select Security or Applications (depending on device).
According to Mike George, Vice President, Amazon Appstore and Games, “Since the launch of Amazon Coins, we’ve been amazed by the number of customers using Coins, as well as how many Coins they’re spending on apps and games. Because customers can earn Coins when they buy apps in Amazon’s Appstore, and because they can buy Coins themselves at up to a 10% discount, customers love the extra value they get when shopping in our Appstore.”
Amazon Appstore developers will still be getting their 70 percent revenue whenever a customer uses Coins to make a purchase. Expanding this feature to Android devices allows for more flexibility to the customer since they can now use either a Kindle or an Android device.
So what’s the advantage gained when paying with Amazon Coins compared to regular cash? For starters, customers save as much as 10 percent on the price of an app or item when paying with Coins rather than with cash. 100 Coins cost $1 to buy and the more Coins a customer buys the lower its price gets.
Aside from buying Amazon Coins customers can also get these free when buying select apps and games. New Kindle Fire owners will also be getting 500 Amazon Coins for free (worth $5).