BlackBerry Messenger (BBM) is about get more users, if people use the app. BlackBerry has announced a deal with LG that BBM will come pre-installed on LG smartphones. The LG Pro Lite will be the first phone to have BBM built-in.
It seems that emerging markets are being targeted by both companies, as the Pro Lite is an entry-level 5.5″ handset sold in Russia, China, India, and the Middle East. That’s an interesting market to target, but it will hopefully help BlackBerry in the long run. In some emerging markets, BlackBerry is still the most popular brand, because of the relatively cheap price.
This announcement follows BlackBerry’s hints that they secured deals with “leading OEMs” to have BBM come pre-installed on their handsets. The app will continue to be available as a separate download from both Google Play and the iOS App Store. So if you get an LG phone and it comes with BBM, will you use it?