Target and T-Mobile To Launch Prepaid Service Called “Brightspot” This October 6

The first time that Target and T-Mobile partnered together was back in April 2010 when T-Mobile products and services became available at Target stores nationwide. Both companies are again teaming up in a new prepaid service venture called Brightspot which is said to become available this coming October 6.


Brightspot will be using T-Mobile’s 4G LTE network offering customers with 3 different plans that are affordable. The service gives a $25 gift cards to customers who continue their service and allows the use of their own unlocked GSM device or they can choose from the various models available.

The basic plan starts at $35 which provides unlimited talk and text with no data. If you want to take advantage of the 4G network then you can choose the $50 or $65 plans. The $50 plan provides unlimited talk and text as well as 1GB of 4G (LTE) data. Once the data limit has been reached the service will immediately be throttled down to 2G speeds for the remainder of the 30 day billing cycle. The $65 plan has 4GB of 4G (LTE) data which will also be throttled down once the limit has been reached.

Customers can avail of the service by purchasing both $35 and $50 SIM kits at Target stores while the $65 Sim kit can be purchased online. Target will be giving customers who use the service for at least 6 months with a $25 gift card that can be used in any Target store. The gift card will continue to arrive every 6 months as long as the service is used.

Brightspot Plans

  • Unlimited Talk and Text:  $35, no data
  • Unlimited Talk, Text and Data:  $50, 1GB of 4G speed (throttled thereafter)
  • Unlimited Talk, Text and Data:  $65, 4GB of 4G speed (throttled thereafter)
  • International Texting:  Additional $5
  • International Calling and Texting:  Additional $10

Rewards Program

  • With every 6 months of paid service, customers will receive a $25 Target gift card – can apply anywhere in-store
  • Guests will receive gift card via mail within 2-4 weeks from qualifying
  • Guests can sign up for Target’s monthly coupon program by texting “BRIGHT” to TARGET (827438), providing guests additional savings on categories around the store

via droid-life