The CEO of Sony Corp, Kazuo Harai has mentioned in an interview that the company doesn’t have major plans for the booming American and Chinese markets. He said – “It’s not realistic to try to do everything at once. In the U.S. we’ll start gradually.”
So it seems like Sony will focus on marketing its mobile products in regions of Asia and Europe, which should be good enough for the company’s short term plans, but in the long run the company will have to do some strategic thinking. The company aims to be the third highest selling smartphone manufacturer of the world behind Samsung and Apple, which is not an easy goal to reach with the sheer number of manufacturers out there.
To have any impact on the American market, Sony will have to strike deals with major carriers like Verizon and AT&T, as its reach is currently limited to T-Mobile which recently began selling the Xperia Z smartphone in the U.S.
Via: Phone Scoop