Sony looking to sell over 65 million smartphones in 2014

Sony Xperia Z1 Honami

According to a new report, Sony Mobile will be looking to sell over 65 million smartphones in the coming year. To put things in perspective, the company expects to sell over 42 million smartphones in 2013, so it’s a 55% increase in sales estimates. Whether the company will be able to reach its goals is yet to be seen. For the time being though, it seems like Sony will be able to reach its target for 2013 with smartphones like the Xperia Z1 and the Xperia Z Ultra hitting stores worldwide.

Sony’s plans for the future include launching plenty of low tier and midrange handsets, concentrated mainly towards the Asian markets. Digitimes claims that these smartphones will include both Qualcomm powered (Snapdragon 800) handsets as well as the ones featuring the low cost MediaTek chips. This is something which most Asian manufacturers are doing anyways, so this doesn’t strike as a surprise.

With the year’s quota of flagships exhausted, all eyes will be set on January 2014 where the next Xperia flagship could be announced. We’re guessing it will be the Xperia Z successor.

Source: Digitimes

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