Rumor has it that Apple paid Electronic Arts (EA) to delay the Plants vs. Zombies 2 launch on Android. Giant Bomb reports that Frank Gibeau, head of EA Labels, revealed how the Cupertino company gave them a large sum of money to ensure that the launch of Plants vs. Zombies 2 on Android does not coincide with its launch on iOS. The delay occurred in a majority of markets, except for China. Gibeau reporedly made the statement in an internal meeting, which a number of attendees allegedly confirmed. How much was involved, however, remains unknown.
Giant Bomb points out that deals like these are common in the games industry. It is brought about by the ultracompetitive nature of the business. Other companies, for example, such as Microsoft and Sony, also reportedly pay large amounts of money to have exclusive games for their consoles. Giant Bomb speculates that Apple’s decision to pay for temporary iOS exclusivity could be because of the situation in China, where the Android version of game is outselling the iPhone version. On a reddit discussion, it had been surmised as well that Apple wanted to maintain the impression that it releases the popular games ahead of its rival. It is often the case that apps launch on iOS earlier than Android, sometimes by several months.
Apple, however, denies the rumor, saying that there is no truth to the Giant Bomb report. The company clarified that it did not pay EA any money, contrary to what the Gibeau had been quoted to have said. The Cupertino company did not divulge any other information regarding its relationship with EA.
Plants vs. Zombies currently stands as one of the most popular games, having been downloaded for 25 times. Its arrival on Google Play had been expected since “early summer,” then was changed to just “summer.” Eventually, EA announced that it was coming “sometime this fall.” We’ll let you know when the Plants vs. Zombies 2 launch on Android finally happens.